How can Racism be Curbed in The United States - Free Essay Example

Sample details Pages: 3 Words: 935 Downloads: 3 Date added: 2019/02/05 Category Sociology Essay Level High school Tags: Racism in America Essay Did you like this example? How can racism be curbed in the United States is an age-old question that may never be answered or solved. Racism in America has been a social problem since colonization this country. It started with the native Americans and has spread far, and wide Anglo-Saxon protestant whites assumed the position of superiority to all other races. Don’t waste time! Our writers will create an original "How can Racism be Curbed in The United States" essay for you Create order Non-protestants, Irish, poles and Italians were subjected to xenophobic exclusion until the late 1800’s or early 1900’s. In addition, Middle Eastern American groups like the Jews and Arabs experience such racism and discrimination that some do nit want to identify with the white race. East and South Asians have also faced racism in the United States. The major structured racial and ethnical institutions in the United States include Native American reservations, SLAVERY, segregation and interval camps. But SLAVERY is the racial social problem of the past that still receives the energy of prejudice on both sides of the races, White VS African American. Thomas Jefferson, a pillar of America government, owned slaves himself. He advocated the abolishment of slavery even though he profited from running his plantation, Monticello using the labor and blacks of slaves. Even though he campaigned for the end of slavery, he had some very long reaching thoughts on the subject, he thought white Americans and enslaved blacks made up two separate peoples, two separate nations and who could not live peacefully in the same country, he also believed blacks were inferior and as incapable as children, along with the resentment and contingency between the races should result in the removal of blacks from America. Was he right? Seems the slavery issue can not be put to rest. Are the African Americans still enslaved by racial politics shown by the socio-economical inequality and stratification occurring in education, employment, housing, etc. The 2010’s brought a new movement of a white nationalist coalition that wants the expulsion of sexual and racial minorities from the united states. Charlottesville, VA was the most recent demon station site for white supremacist groups intended to unite the different white fractions, a white supremacist drove his car into a group of protesters- injuring 19 and killing one during this â€Å"peaceful rally†. There are prejudices on both sides of the line. Can these prejudices be overcome in our lifetime, or our children’s? It was thought that racism would be a thing of the past in this the twenty- first century. According to www.pewresearch.org (Links to an external site.)Links to an external site., the perception of racism as a big problem has increased since 2015. Pewreasearch also says â€Å"58% of Americans say racism is a BIG problem in our society while 29% say it is somewhat a problem in our society, but just 12% say racism in the United States is a small problem or no problem at all.† The majority sees the social issue as a Big problem – so why can it not be resolved- Feelings, emotions, prejudices start somewhere. Is it in the home where parents, grandparents, extended relatives voice their stand on politics, hatreds, prejudices and superiority? It doesn’t matter where it starts what matters is finding a way to end this world wide problem resulting from ignorance that separates people by their skin color. The answer is yes- people learn to be whatever family, society or culture teaches them. Continuous education is a simple solution. This means parents must actively consistently teach their children not to be racist in order to prevent them from becoming racist, says Jennifer Richeson, a Yale University social psychologist. This is not the product of some deep sealed, evil heart that is cultivated. It comes from the environment, the air around us.† This education should be that for the white race however, but for all races. Feelings, understanding must be extended across that division line to each group- not just flowing from one to the other. But is it possible to teach people not to be racist? â€Å"The only way to change bias is to change what is acceptable in society. People today complain about politically correct culture, but what that does is provide a check on people’s outward attitude, which in turn influences how we think about ourselves internally. Everything we are exposed to gives us messages about who is good and bad.† Eric Knowles, a psychology professor at New York University, who studies prejudice and politics agreed, â€Å"norms can serve as a check on expression of violent racism, but to challenge the deep-seated prejudices that shape our behavior, to unlearn our implicit biases, ‘we need contact’, he said. This is opposite of what Thomas Jefferson offered or what the white supremacist wants which is a segregated society. A segregated society would set this country back 200 years. Can racism disappear over time? Jennifer Richeson says, â€Å"it’s a myth that our country will somehow become more progressive, and its equally a myth to think that our children will save us. Most of the all-right activists who sparked violence in Charlottesville were young white men†¦ it’s simply not true that we just need to wait for the few old racist men left in the South to die off and then we’ll be fine. The rhetoric for racism is still in place. The environment for racism is still there. Unless we change that, we can not lessen racism. Bibliography pbs.org- (Links to an external site.)Links to an external site. Racism in the Us who’s responsible for†¦ refrence.com (Links to an external site.)Links to an external site. social studies what solutions are commonly proposed to solve pewresearch.org/factank/2017/08/29/views-of-racism-as-a

Shakespeares Hamlet Essay Who is Gertrude - 1691 Words

Hamlet –Who is Gertrude? This essay intends to explore Gertrude’s situation in the play in an attempt to answer many questions about her, the queen, wife of Claudius and former wife of his deceased brother, King Hamlet. Back in 1883 Samuel Taylor Coleridge in Lectures and Notes on Shakspere and Other English Poets comments on what he interprets as a problem or inconsistency in the presentation of the character Gertrude in Shakespeare’s tragedy, Hamlet: Ham. A bloody deed;- almost as bad, good mother, As kill a king, and marry with his brother. Queen. As kill a king? I confess that Shakspere has left the character of the Queen in an unpleasant perplexity. Was she, or was†¦show more content†¦Gertrude would be hurt even more if she were to overhear Hamlet’s first soliloquy, which expresses anger at the quickness of his mother’s marriage and its incestuousness: â€Å"Frailty, thy name is woman! . . . .† Mary Bradford-Whiting, in her article â€Å"Mothers in Shakespeare† compares the mother of Juliet to the mother of Hamlet: Juliet has a mother, to whose heart of stone she appeals in vain: . . . O, sweet my mother, cast me not away! [Romeo and Juliet, III.v.198] Hamlet has a mother, each remembrance of whom is a pang to his distressed mind, and of whose conduct he can only say: Let me not think on’t. Frailty, thy name is woman! [Hamlet, I.ii.146] (251) When the ghost talks privately to Hamlet, the prince learns not only about the murder of his father, but also about the unfaithfulness and adultery of his mother. Gertrude was seduced by â€Å"that incestuous, that adulterate beast, / With witchcraft of his wit, with traitorous gifts† – Claudius himself – prior to his brother’s passing. â€Å"So lust, though to a radiant angel linkd, / Will sate itself in a celestial bed,/And prey on garbage.† This revelation shows Gertrude’s complex temperament and motivation and renders her much more rounded in the dramatist’s development of her (Abrams 33). The ghost asks the protagonist toShow MoreRelatedComparison Of Ophelia And Hamlet By William Shakespeare1382 Words   |  6 Pagesportrayed and meant the two major female characters to be (Ophilia and Gertrude), and an example of the interactions between Ophelia and Hamlet, as they were very consistent throughout the story, and are an interestin g but very easy display of societal norms at that time. After the fallout of my previous essay I tried to stay as far away from using resources to avoid anything else from happening. So almost all the ideas in this essay are mine. Articles I ended up using were from spark notes, shmoopRead MoreHamlet and Play Essay1048 Words   |  5 PagesHamlet Essay The act of revenge never fails to accomplish Shakespeare’s goal of keeping the audience in their seats. Hamlet, William Shakespeare’s most well written play carries the theme of revenge or redemption throughout the play. Redemption is defined to be as the desire to undo an injury or a wrongdoing. Many characters felt that they needed to redeem themselves however in doing so, they ended up facing death. For some characters, revenge had sprouted from their urges to redeem themselvesRead MorePolonius Mistakes Essay1742 Words   |  7 PagesPolonius Mistakes Polonius Mistakes There are many parents who are too strict and do not let their children do things that might embarrass them. Other times a parent may use their child to do certain things in order to gain social prestige. 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In this essay I will look at Hamlets perception of women in general but particularly Gertrude and Ophelia. I will also look at the historical presentation of women, comparing Hamlets time to today and seeing if the symbolic role that the females characters have is related to the period. Also I will look at Hamlets madness, whether it was real or not and also whether women could be the cause of it. Finally I willRead MoreSimilarities Between Hamlet And The Lion King1535 Words   |  7 Pages Hamlet and The Lion King The Shakespeare’s critical analysis William Shakespeare Hamlet is a play that is written about tragedy in the late middle ages. On the other hand, Lion king is a today’s compelling Disney movie that kids and adults both love to watch. In addition, both films partake a lot of similarities since Lion King was inspired by Hamlet. The lion king and the hamlet have the same plots but different outcomes. Hamlet can serve as a metaphor for lion king and the long-termRead MoreHamlets Loss of Faith1323 Words   |  6 PagesThere comes a time in one’s life when he loses faith in his beliefs or in his relationships. In Shakespeare’s play, Hamlet, Hamlet’s uncle Claudius, murders Hamlet’s father to inherit the crown of Denmark and the love of Hamlet’s mother, Gertrude. Throughout the play there are six soliloquies that reveal the character of Hamlet and others. In more than any other Shakespearean play, the audience is painted a better picture of Hamlet’s mind. Shakespeare questio ns the social and Christian institutionsRead MoreThe Complexity Of Vessity Insanity In William Shakespeares Hamlet1016 Words   |  5 PagesShakespeare, who wrote different genres of play, such as comedy, tragedy, and histories. One of his famous tragedies play is Hamlet, which based on Prince Hamlet’s revengeful plan against his uncle, King Claudius. However, some critics question Hamlet’s insanity and they believe Hamlet is actually pretending to be insane. The purpose of this essay is to examine the extent to which the character, Hamlet, is insane. Despite different critics’ opinions regarding Hamlet’s insanity, it seems Hamlet is notRead MoreGender Construction And Patriarchal Power Structure Of Hamlet By William Shakespeare1402 Words   |  6 PagesIn William Shakespeare’s Hamlet, there are various issues regarding gender construction and how women are portrayed in the play. The women of the play have zero to no power and control over situa tions and are often viewed as weak and incapable. The idea of power and control over women is widely shown through Ophelia’s character, who does not get to choose how her future will play out and who she will spend it with. This thoroughly connects to the Oedipus complex in the play as Gertrude’s sexualityRead More The Role of Women in Hamlet in William Shakespeares Play Essay2041 Words   |  9 PagesThe Role of Women in Hamlet in William Shakespeares Play Gertrude and Ophelia, the only two women in Hamlet, reflect the general status of women in Elizabethan Times. Women were suppressed by the males in their lives (brothers, fathers, and partners) and were always inferior. Ophelia and Gertrude have little or no power due to restricted legal, social and economic rights that were found in Elizabethan society. The male characters in Hamlet reflect this sexist view point

The State Should Stay Out of the Employment Relationship Free Essays

The employment relationship may be defined as the relationship between employer and employee over the terms and conditions of employment (Loudoun, Mcphail Wilkinson 2009). In Australia, the industrial relations had become a big issue, so â€Å"following the 24 November 2007 Federal election, the Rudd Labor Government began work on its promises to re-shape Australia’s industrial relations system. † (Riley Sheldon 2008) However, some people think that the state should stay out the employment relationship. We will write a custom essay sample on The State Should Stay Out of the Employment Relationship or any similar topic only for you Order Now This essay will argue that the state should stay in the employment relationship because it makes the roles and has the rights and responsibilities for the employee and employer in working environment. The state is an influential actor in employment relations (Bray 2012). It protects the employee and employer, set industrial disputes, establishes the health and safety standards, the minimum wages and maximum working hours. There is a large body of statute law (legislation) that regulates employment relations in Australia at both the federal and state level (Bray 2012). Such as Racial Discrimination Act 1975 and Sex Discrimination Act1984 for anti-discrimination, Common Law and Statute Law for the occupational health and safety (OHS). The main apparatuses of the state for employment relations are state and federal government departments, agencies, tribunals and courts (Loudoun, Mcphail Wilkinson 2009). At federal level, the functions of a number of existing agencies and tribunals will be brought together in 2010 under one body known as ‘Fair Work Australia’ (Loudoun, Mcphail Wilkinson 2009). Also there are some other organisations like Australian Industrial Registry, Work Choices, and National Employment Standards and so on. This essay will analyse two key arguments to explain why the state should stay in the employment relationship. Firstly, this essay will argue this topic from the issue of discrimination in Australia including age discrimination, sex discrimination racial discrimination and so on. In the case of Australia, comprehensive, albeit fragmented, anti-discrimination legislation has been enacted which prohibits the use a wide range of criteria in any and all aspects of employment decision-making, including recruitment, selection, training, compensation and separation (Bennington Wein 2000). Secondly, this essay will provide the support of occupational health and safety (OHS) to prove the state should stay in the employment relationship. According to the Australian Bureau of Statistics, a work related injury survey indicated a 53 out of every 1000 workers had experience some kind of injury or illness in the workplace (Alice 2012). Overall, this essay will make a conclusion; combine these two main points to argue that the state should stay in the employment relationship. Norris (as cited in Loudoun, Mcphail Wilkinson, 2009, p. 225) states that discrimination occurs where members of one group of people are denied opportunities to develop their capabilities and denied equal rewards for equal capabilities. In Australia, there are several kinds of discrimination such as age, gender, racial and disability. For these discriminations, the state enacted a range of anti-discrimination legislations which are supported by the federal Human Rights and Equal Opportunity Commission (HREOC) such as Age Discrimination Act 2004, Sex Discrimination Act 1984, Racial Discrimination Act 1975 and Disability Discrimination Act 1992. Age stereotyping appears to affect older people, whose situation receives much less attention than the problem of youth unemployment (Encel 1999). In Australia, age discrimination in working environment is alive and well. Research by Macdermott (2011) state that some state and territory legislation dates back almost two decades, and in 2004 the Australian Government enacted specific legislation outlawing age discrimination which is Age Discrimination Act 2004. By now, it has been operated for eight years and prohibits the discrimination on the basis of age. Recent research vindicates this prediction, demonstrating that women at all levels of management still report gender discrimination as a barrier to their advancement in Australia (Metz Moss 2008). The gender pay gap is also reflected in the low numbers of women in leadership positions (Goward 2004). Therefore, the state enacted Sex Discrimination Act 1984 to assist the government for this issue. Under the Sex Discrimination Act it is unlawful to discriminate on the basis of gender, marital status, pregnancy and family responsibility (Loudoun, Mcphail Wilkinson 2009). Racial discrimination includes race, colour, belief and national or ethnic origin. Australia is a multicultural country; a large number of people are from different countries. They have different cultural background like language, race, colour, belief and so on. Therefore, the racial discrimination has become one of the most serious discriminations in Australia. For prohibiting it, Australia government legislate the Racial Discrimination Act 1975. Disability has many forms. According to Brazenor (2002), ‘a disability is defined as any limitation, restriction, impairment †¦ has lasted or is likely to last six months. ’ Loudoun, McPhail Wilkinson (2009) also indicated that the unemployment rate for those with a disability (8. 6%) was higher than those without a disability (5%). The Disability Discrimination Act 1992 has already operated in many areas for several years and protected the rights of people who are disabled. Another prominent explanation for why the state should stay in the employment relationship is the health and safety. Mayhew and Peterson (as cited in Loudoun, Mcphail Wilkinson, 2009, p. 257) defined OHS as the physical, physiological and psychosocial conditions of an organisation’s workforce, related to aspects of work and the work context. Health and safety is an employer’s duty that overrides all other management responsibilities. The role of effective OHS management is to improve OHS conditions and reduce risks that exist at a workplace (Loudoun, Mcphail Wilkinson 2009). There are a lot of psychological and physical hazards in the workplace such as stress, chemical and biological agents and so on. For the OHS issue, there are two main parts of laws in legal regulation in Australia. Firstly is the Common Law. It is made by judge or court based on precedent. Under the Common Law, it involves Criminal Law which is initiated by the state and Civil Law that is initiated by an individual. The second part is the Statute Law which is made by the parliament. There are two main bodies of statute law in health and safety including Workers Compensation Law and Health Safety Acts. The Workers Compensation Law aims to provide system of financial protection for all employers who suffer injury, illness or death due to work-related injury. The employers will get paid even if it is not their faults. About the Health and Safety Acts, Its aim is to prevent workers being injured in the first place. However, the key concept of ‘duty of care’ emerged in common law, not statute law. In conclusion, because of the state makes roles for the employment relationships and protects the employee and employer’s rights, the state should stay in the employment relationship in Australia. This essay provided two key arguments to explain and prove the topic which were the discrimination and OHS in the workplace. For the discrimination in employment relationship, the state enacted a serious of Acts including Sex Discrimination Act, Age Discrimination, Racial Discrimination and Disability Discrimination Act. On the other hand, the state made a number of laws such as Common Law and Statute Law for the OHS issues in the workplace. Both two arguments are all relevant to today’s Australian workplace and expose concerning questions regarding the future. How to cite The State Should Stay Out of the Employment Relationship, Papers

Ethical Consumerism (A case of Food and Drinks business)

Question: Identify the whether the ethical consumerism has changed the companies tactics and consumer buying behvaiour? Answer: Executive Summary The major purpose of this study is to identify the whether the ethical consumerism has changed the companies tactics and consumer buying behvaiour. Ethical consumerism is word that does not only defines the honesty and fair trade in fact it is more related to the quality of food and pricing of the products etc. the chosen company here is McDonalds who over the years has come up with new ideas and ventures to support its ethical view. Company follows the utilitarian approaches where the company has been able to gain the large customer base. Apart from that, McDonalds uses halal food, positive form of advertising and value pricing are some of the major ingredients of ethical consumerism which helps the McDonalds to stay at the top positions. Besides that, with the of secondary research it has been found that, company is strictly using the ethical form of the pricing called value pricing. On the other hand company fails to improvise its advertisement which is deceiving in past. However, with the help of quantitative data analysis, it has been found that, company is able to reach large customer base because of value pricing, and quality of offer. Most of the respondents within the primary research are not happy with company services which are poor. Introduction In the current contemporary business scenario, ethical consumerism is one of the most important part which affect the organizations strongly. There were times when ethical consumerism was a philanthropic word but currently the ethical consumerism is removing the concept of stereotype of selling of products as per the personal choice. Currently ethical consumerism is defined as consumer personal choice for consumption based on the ethical issues like human rights, social justice and animal welfare (Borzaga and Becchetti, 2010). The study will deal with various aspects of issues in food drinks of the McDonalds. There has been numerous examples the food chain companies were not used to ethical consumerism within their business. The researcher will also go through the various figures and tables which show that ethical consumerism in food and drinks industry is growing since 2006 (Carroll, 2009). Apart from that, the study will also focuses on the moral principles and standard have been followed within the food chain company or not. UK is one of the largest food markets where the study will take places (Crane et al. 2007). With the help of various opinion and survey the study will try to focus on the consumer behaviour towards the food items. Consumer international is one of the regulators of the ethical consumerism. Ethical Consumerism The term ethical consumerism is being used by the UK magazine in 1989 which suggest that fair trade. Ethical consumerism is one of the major global moralities based ethical system where purchasing decision is made based on the moral choice (De Cremer and Trenbrunsel, 2011). Ethical consumerism is not only limited charity, donations or to fair trade activities but is also related to the price, quality and payment techniques are other factors that is related to the ethical consumerism of the food industry (Maignan and Ferrell, 2008). As per the UK food statistics 2013, total agric food sector contributes more than 97.1 billion which approximately 7.5 of national GDP. The food prices in the recent times have been risen by 12% since 2007. Most of the retail food chain companies like McDonalds and Subway has major chain of food worldwide. Since the 1999 to 2009, ethical consumerism in the food and drinks market is growing (Mcdonalds.com, 2015). Ethical consumerism in the food and drinks industry has been changes as per ethical consumption of the customers. Food industry was involved in the several law suit and other legal cases in the course 70 years of the business (Dillard and Dujon, 2008). Ethical consumerism in food industry is been growing as the most of the fast food companies and restaurants are trying to use the recyclable products which will lead in the path of sustainability. Ethical food and Drink 1999 m 2008 m Organic 390 1980 Fair trade 22 635 Rain forest - 369 Farmers markets 131 220 Free range eggs 452 768 Freedom foods 173 415 Sustainable fish 189 174 Tuna fish 172 51 Freedom food 37 128 Total 1566 4371 Graph 1: Ethical consumerism in Food chain industry (Source: Garsten and Hernes, 2008, pp-344) Company review McDonalds is one of the largest food chain in the world with revenue worth of 28 billion and with 500,000 employees in worldwide. McDonalds and other fast food industry like subway and the KFC and burger king are known of the giants of the world who follows the ethical form of consumerism in order to gain the confidence of the consumers (Griseri and Seppala, 2010). Utilitarian Approach: Most of the companies are strictly following the utilitarian approach which will lead to greatest good for the large number of populations. One of the major examples is McDonalds has increases the wages of the employee every years in the form of designation and salary (Hartman and Werhane, 2009). Apart from that, company uses participative form of leadership and gives fair chances for every one opinion from customer to workers regarding any change (Langlois and Schlegelmilch, 2009). Some of the of the ethical consumerism approaches used by the McDonalds Value based Pricing: McDonalds follows value based pricing methods pricing for the products and service sold by the company to their consumers (Furunes and Mykletun, 2009). Figure 1: Values based Pricing strategies used by McDonalds (Source: Kline, 2010, pp-12) Companies McDonalds $ Burger king $ Big Mac burger 3.99 5.50 Cheese burger meal 5 6.20 Chicken meal 5.59 6.19 Bacon burger meal 4.49 5 Family chicken meal 12.36 15.10 Graph 2: Value pricing used McDonald in compare to other companies (Source: McDonalds value pricing Value addition % Price 11.1% Variable cost 7.8% Volume 3.3% Fixed cost 2.3% Halal food: McDonalds uses halal meat at its fast food centers outlets. Halal meat is slaughter by halal method which is religious slaughter. In nearly more than 100 outlets of the McDonalds around the UK are serve the halal approved chicken (Kotler and Lee, 2006). The sandwich served in stores has been contained halal meat since 2007. British Muslims population is been growing from 3% to 7% in 2013. Feedback from the consumer are being one of the major indicators which shows that, consumer are willing to purchase halal food. As per the Food standard agency report of 2012, 975 of cattle and 965 of poultry slaughter using the halal method in UK because of the demand of fast food chain companies. EU union is carrying out the study to examine the feasibility of introducing the labeling on meat to specify how animal is killed which has been offered by the various stores at McDonalds (Mcdonalds.com, 2015). Ethical advertising: Ethical advertising comprise of the honesty, social consciousness and the environmental consciousness. McDonalds has been very much controversy for its advertising but company has recently change its policy of using the social and environmental consciousness advertising (Lawton and Lasthuizen, 2011). McDonald uses solid, permanent and constructive ethical programmes which will help the company for years to come. For instance in 2003, McDonalds started a nationwide advertising campaign in UK to promote healthy leaving and eating which includes removal of super size option , changing fires and sola with milk and mixed fruit juice in a happy meal (Birch and Moon, 2008). Recently, McDonalds healthy salads with chicken have also been introduced with lose fat menu option in their advertising. McDonalds has stopped using the children, patriotism and other military person from their advertisement in order to promote the product ethically (Braley, 2008). Fast food chain Ethical advertising McDonalds 15.35% Burger King 7.45% KFC 13% Subway 9% Pizza hut 11.2% Graph 3: Ethical Advertising of the fast-food chain company (Source: Dev et al. 2009, pp-213) However, there has been serious allegation has been made against the McDonald in recent years for Instance: McLibel UK in 1990, environmental campaigner held and Dave has allegedly kept the defamation case against the McDonalds (Coughlan, 2009). The trail ran for more than two and half years and has become one of the longest trails of English era. McDonalds exploit the children advertising by exploiting the children with their misleading advertising. Apart from that, several cases against the KFC and McDonald are being given in the court which against the selling their burger with fat free note which is unethical consumerism. This has increased the obesity problems in worldwide (Collins and Schultz, 2008). Opinion Survey While conducting the opinion survey 10-15 respondents are taken from the GSM London. The opinion survey will be used on the primary and quantitative form of questionnaire in order to understand the actual thoughts of consumer on McDonalds (Carey, 2006). 1.How often do you buy from the McDonalds? Options No of respondents Total respondents Response % Once in a week 5 15 33% Twice in a week 4 15 27% Once in a month 3 15 20% Twice in a month 2 15 13% More than twice month 1 15 7% Graph 4: Purchasing from McDonalds Findings and Analysis From the above , it has been found that most of the consumer are purchasing the McDonalds products more than twice a week with 27%. This shows that demand of burger of McDonalds is been rising with every years although there has been strong competition in the market (Braley, 2008). How far do you agree that McDonalds charges value pricings? Options No of respondents Total respondents Response % Strongly Agree 6 15 40% Agree 4 15 26% Neutral 3 15 20% Disagree 1 15 7% Strongly Disagree 1 15 7% Graph 5: Pricing of McDonalds Findings and Analysis Around 40% of the respondents believes that McDonalds ahs value pricings. Since 2007, company has changed its pricings strategies from penetration to value pricing in order to create universal appeal for their customers. This has increase the customer base for the company from 11.07% in 2008 to 2013% (Dodds and Joppe, 2006). How far do you agree that advertising campaign of McDonalds is ethical? Options No of Respondents Total respondents Response % Strongly Agree 3 15 20% Agree 5 15 34% Neutral 4 15 26% Disagree 2 15 13% Strongly Disagree 1 15 7% Graph 6: Advertising campaign of McDonalds Findings and Analysis From the above, it has been found that, around 34% of the respondent agree that advertising campaign of the company is more ethical but more than 13% of respondent still believes that McDonald does not uses the ethical advertising. Company has uses clown to promote and mark its brand value. How far do you agree that McDonalds products meet their ethical standard? Options No of respondents Total respondents Response % Strongly Agree 2 15 13% Agree 5 15 34% Neutral 4 15 26% Disagree 1 15 7% Strongly Disagree 3 15 20% Graph 7: Meeting the Ethical standard Findings and Analysis Around 34% agrees that, McDonalds produce the products which meet the ethical standard (Fox, 2007). Some of the products like use of Halal meat and value pricing shows that compnay is able to meet the standard of ethical consumerism. 5.Which factors needs more emphasis for better ethical value of products? Options No of respondents Total respondents Response % Quality of food 4 15 26% Organic products 5 15 34% Advertising 3 15 20% Recyclable packaging 2 15 13% Payment options 1 15 7% Graph 8: Factors needed to give more emphasis for McDonalds From the above, around 26% and 34% respondents totally agree that quality of food and advertising campaign products are some of the major factors that needed to give more emphasis for the products. Conclusion With the help of the secondary form of research , it has been found that McDonalds is able to register their name in ethical form of consumerism by introducing the halal meat , value pricing and positive advertisement that has able to gain the large customer base. Although company has been criticized for several advertisement and use of child within their advertisement campaign but company has recently has come up with new form of advertisement campaign such as salads and fruit makes healthy and reduce the obesity. Apart from that, primary research has helps to understand the actual thought of the customers regarding products. As most of the consumer are agree that company is able to generate value pricing products and also has been able to meet the ethical standard as promised by the company. However, most of them has also feel that advertising is one of the major controversial area which still ha not be improved. Company uses utilitarian approaches while following the ethical consumerism. There been ample evidence which shows that, company is looking to generate the large customer base via introducing new ethical and sustainable products and packaging like paper packaging etc. During the time of primary form of research, some of code of conduct has been flowed which include maintaining the anonymity of the respondents. Reference List Books Borzaga, C, and Becchetti, L. (2010) The Economics of Social Responsibility. 6th ed. New York: Routledge. Carroll, A. (2009) Business Ethics: Brief Readings on Vital Topics, 3rd ed. London: Routledge. Crane, A. et al (2007) CSR: Readings and Cases in a Global Context, 6th ed. Sydney: Routledge De Cremer, D. and Trenbrunsel, D. (2011) Behavioural Business Ethics: Ideas on an Emerging Field, 4th ed. New York: Routledge Dillard, J. and Dujon, V. (2008) Understanding the Social Dimension of Sustainability. 6th ed. London: Routledge. Garsten, C. and Hernes, T. (2008) Ethical Dilemmas in management, 7th ed. London: Routledge. Griseri, P. and Seppala, N. (2010) Business Ethics and CSR. 4th ed. New York: Wiley Hartman, C. and Werhane, P. (2009) The Global Corporation: Sustainable, Effective, Ethical Business Practices, 3rd ed. New York: Routledge Kline, J. (2010) Ethics for International Decision-Making in a Global Political Economy. 6th ed. London: Routledge. Kotler, P. and Lee, N. (2006) Doing the most Good for Your Company. 5th ed. Canada: Wiley Lawton, A. and Lasthuizen, K. (2011) Ethics and Management in the Public Sector, 6th ed. Berlin: Routledge. Journals Birch, D. and Moon, J. (2008) Introduction; JCC theme issue: corporate social responsibility in Asia. Journal of Corporate Citizenship 13: 18-23 Braley, S. J. F. (2008). Ethics incorporated: Department managers set and enforce guidelines. Meetings Conventions. 36(1), 58-66. Bucaro, R. C. (2007). Tackling the ethics question in business. Club Industry. 17(1), 14. Campbell, J. L. 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