Tuesday, December 31, 2019

How can Racism be Curbed in The United States - Free Essay Example

Sample details Pages: 3 Words: 935 Downloads: 3 Date added: 2019/02/05 Category Sociology Essay Level High school Tags: Racism in America Essay Did you like this example? How can racism be curbed in the United States is an age-old question that may never be answered or solved. Racism in America has been a social problem since colonization this country. It started with the native Americans and has spread far, and wide Anglo-Saxon protestant whites assumed the position of superiority to all other races. Don’t waste time! Our writers will create an original "How can Racism be Curbed in The United States" essay for you Create order Non-protestants, Irish, poles and Italians were subjected to xenophobic exclusion until the late 1800’s or early 1900’s. In addition, Middle Eastern American groups like the Jews and Arabs experience such racism and discrimination that some do nit want to identify with the white race. East and South Asians have also faced racism in the United States. The major structured racial and ethnical institutions in the United States include Native American reservations, SLAVERY, segregation and interval camps. But SLAVERY is the racial social problem of the past that still receives the energy of prejudice on both sides of the races, White VS African American. Thomas Jefferson, a pillar of America government, owned slaves himself. He advocated the abolishment of slavery even though he profited from running his plantation, Monticello using the labor and blacks of slaves. Even though he campaigned for the end of slavery, he had some very long reaching thoughts on the subject, he thought white Americans and enslaved blacks made up two separate peoples, two separate nations and who could not live peacefully in the same country, he also believed blacks were inferior and as incapable as children, along with the resentment and contingency between the races should result in the removal of blacks from America. Was he right? Seems the slavery issue can not be put to rest. Are the African Americans still enslaved by racial politics shown by the socio-economical inequality and stratification occurring in education, employment, housing, etc. The 2010’s brought a new movement of a white nationalist coalition that wants the expulsion of sexual and racial minorities from the united states. Charlottesville, VA was the most recent demon station site for white supremacist groups intended to unite the different white fractions, a white supremacist drove his car into a group of protesters- injuring 19 and killing one during this â€Å"peaceful rally†. There are prejudices on both sides of the line. Can these prejudices be overcome in our lifetime, or our children’s? It was thought that racism would be a thing of the past in this the twenty- first century. According to www.pewresearch.org (Links to an external site.)Links to an external site., the perception of racism as a big problem has increased since 2015. Pewreasearch also says â€Å"58% of Americans say racism is a BIG problem in our society while 29% say it is somewhat a problem in our society, but just 12% say racism in the United States is a small problem or no problem at all.† The majority sees the social issue as a Big problem – so why can it not be resolved- Feelings, emotions, prejudices start somewhere. Is it in the home where parents, grandparents, extended relatives voice their stand on politics, hatreds, prejudices and superiority? It doesn’t matter where it starts what matters is finding a way to end this world wide problem resulting from ignorance that separates people by their skin color. The answer is yes- people learn to be whatever family, society or culture teaches them. Continuous education is a simple solution. This means parents must actively consistently teach their children not to be racist in order to prevent them from becoming racist, says Jennifer Richeson, a Yale University social psychologist. This is not the product of some deep sealed, evil heart that is cultivated. It comes from the environment, the air around us.† This education should be that for the white race however, but for all races. Feelings, understanding must be extended across that division line to each group- not just flowing from one to the other. But is it possible to teach people not to be racist? â€Å"The only way to change bias is to change what is acceptable in society. People today complain about politically correct culture, but what that does is provide a check on people’s outward attitude, which in turn influences how we think about ourselves internally. Everything we are exposed to gives us messages about who is good and bad.† Eric Knowles, a psychology professor at New York University, who studies prejudice and politics agreed, â€Å"norms can serve as a check on expression of violent racism, but to challenge the deep-seated prejudices that shape our behavior, to unlearn our implicit biases, ‘we need contact’, he said. This is opposite of what Thomas Jefferson offered or what the white supremacist wants which is a segregated society. A segregated society would set this country back 200 years. Can racism disappear over time? Jennifer Richeson says, â€Å"it’s a myth that our country will somehow become more progressive, and its equally a myth to think that our children will save us. Most of the all-right activists who sparked violence in Charlottesville were young white men†¦ it’s simply not true that we just need to wait for the few old racist men left in the South to die off and then we’ll be fine. The rhetoric for racism is still in place. The environment for racism is still there. Unless we change that, we can not lessen racism. Bibliography pbs.org- (Links to an external site.)Links to an external site. Racism in the Us who’s responsible for†¦ refrence.com (Links to an external site.)Links to an external site. social studies what solutions are commonly proposed to solve pewresearch.org/factank/2017/08/29/views-of-racism-as-a

Sunday, December 22, 2019

Shakespeares Hamlet Essay Who is Gertrude - 1691 Words

Hamlet –Who is Gertrude? This essay intends to explore Gertrude’s situation in the play in an attempt to answer many questions about her, the queen, wife of Claudius and former wife of his deceased brother, King Hamlet. Back in 1883 Samuel Taylor Coleridge in Lectures and Notes on Shakspere and Other English Poets comments on what he interprets as a problem or inconsistency in the presentation of the character Gertrude in Shakespeare’s tragedy, Hamlet: Ham. A bloody deed;- almost as bad, good mother, As kill a king, and marry with his brother. Queen. As kill a king? I confess that Shakspere has left the character of the Queen in an unpleasant perplexity. Was she, or was†¦show more content†¦Gertrude would be hurt even more if she were to overhear Hamlet’s first soliloquy, which expresses anger at the quickness of his mother’s marriage and its incestuousness: â€Å"Frailty, thy name is woman! . . . .† Mary Bradford-Whiting, in her article â€Å"Mothers in Shakespeare† compares the mother of Juliet to the mother of Hamlet: Juliet has a mother, to whose heart of stone she appeals in vain: . . . O, sweet my mother, cast me not away! [Romeo and Juliet, III.v.198] Hamlet has a mother, each remembrance of whom is a pang to his distressed mind, and of whose conduct he can only say: Let me not think on’t. Frailty, thy name is woman! [Hamlet, I.ii.146] (251) When the ghost talks privately to Hamlet, the prince learns not only about the murder of his father, but also about the unfaithfulness and adultery of his mother. Gertrude was seduced by â€Å"that incestuous, that adulterate beast, / With witchcraft of his wit, with traitorous gifts† – Claudius himself – prior to his brother’s passing. â€Å"So lust, though to a radiant angel linkd, / Will sate itself in a celestial bed,/And prey on garbage.† This revelation shows Gertrude’s complex temperament and motivation and renders her much more rounded in the dramatist’s development of her (Abrams 33). The ghost asks the protagonist toShow MoreRelatedComparison Of Ophelia And Hamlet By William Shakespeare1382 Words   |  6 Pagesportrayed and meant the two major female characters to be (Ophilia and Gertrude), and an example of the interactions between Ophelia and Hamlet, as they were very consistent throughout the story, and are an interestin g but very easy display of societal norms at that time. After the fallout of my previous essay I tried to stay as far away from using resources to avoid anything else from happening. So almost all the ideas in this essay are mine. Articles I ended up using were from spark notes, shmoopRead MoreHamlet and Play Essay1048 Words   |  5 PagesHamlet Essay The act of revenge never fails to accomplish Shakespeare’s goal of keeping the audience in their seats. Hamlet, William Shakespeare’s most well written play carries the theme of revenge or redemption throughout the play. Redemption is defined to be as the desire to undo an injury or a wrongdoing. Many characters felt that they needed to redeem themselves however in doing so, they ended up facing death. For some characters, revenge had sprouted from their urges to redeem themselvesRead MorePolonius Mistakes Essay1742 Words   |  7 PagesPolonius Mistakes Polonius Mistakes There are many parents who are too strict and do not let their children do things that might embarrass them. Other times a parent may use their child to do certain things in order to gain social prestige. 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Hamlet can serve as a metaphor for lion king and the long-termRead MoreHamlets Loss of Faith1323 Words   |  6 PagesThere comes a time in one’s life when he loses faith in his beliefs or in his relationships. In Shakespeare’s play, Hamlet, Hamlet’s uncle Claudius, murders Hamlet’s father to inherit the crown of Denmark and the love of Hamlet’s mother, Gertrude. Throughout the play there are six soliloquies that reveal the character of Hamlet and others. In more than any other Shakespearean play, the audience is painted a better picture of Hamlet’s mind. Shakespeare questio ns the social and Christian institutionsRead MoreThe Complexity Of Vessity Insanity In William Shakespeares Hamlet1016 Words   |  5 PagesShakespeare, who wrote different genres of play, such as comedy, tragedy, and histories. One of his famous tragedies play is Hamlet, which based on Prince Hamlet’s revengeful plan against his uncle, King Claudius. However, some critics question Hamlet’s insanity and they believe Hamlet is actually pretending to be insane. The purpose of this essay is to examine the extent to which the character, Hamlet, is insane. Despite different critics’ opinions regarding Hamlet’s insanity, it seems Hamlet is notRead MoreGender Construction And Patriarchal Power Structure Of Hamlet By William Shakespeare1402 Words   |  6 PagesIn William Shakespeare’s Hamlet, there are various issues regarding gender construction and how women are portrayed in the play. The women of the play have zero to no power and control over situa tions and are often viewed as weak and incapable. The idea of power and control over women is widely shown through Ophelia’s character, who does not get to choose how her future will play out and who she will spend it with. This thoroughly connects to the Oedipus complex in the play as Gertrude’s sexualityRead More The Role of Women in Hamlet in William Shakespeares Play Essay2041 Words   |  9 PagesThe Role of Women in Hamlet in William Shakespeares Play Gertrude and Ophelia, the only two women in Hamlet, reflect the general status of women in Elizabethan Times. Women were suppressed by the males in their lives (brothers, fathers, and partners) and were always inferior. Ophelia and Gertrude have little or no power due to restricted legal, social and economic rights that were found in Elizabethan society. The male characters in Hamlet reflect this sexist view point

Saturday, December 14, 2019

The State Should Stay Out of the Employment Relationship Free Essays

The employment relationship may be defined as the relationship between employer and employee over the terms and conditions of employment (Loudoun, Mcphail Wilkinson 2009). In Australia, the industrial relations had become a big issue, so â€Å"following the 24 November 2007 Federal election, the Rudd Labor Government began work on its promises to re-shape Australia’s industrial relations system. † (Riley Sheldon 2008) However, some people think that the state should stay out the employment relationship. We will write a custom essay sample on The State Should Stay Out of the Employment Relationship or any similar topic only for you Order Now This essay will argue that the state should stay in the employment relationship because it makes the roles and has the rights and responsibilities for the employee and employer in working environment. The state is an influential actor in employment relations (Bray 2012). It protects the employee and employer, set industrial disputes, establishes the health and safety standards, the minimum wages and maximum working hours. There is a large body of statute law (legislation) that regulates employment relations in Australia at both the federal and state level (Bray 2012). Such as Racial Discrimination Act 1975 and Sex Discrimination Act1984 for anti-discrimination, Common Law and Statute Law for the occupational health and safety (OHS). The main apparatuses of the state for employment relations are state and federal government departments, agencies, tribunals and courts (Loudoun, Mcphail Wilkinson 2009). At federal level, the functions of a number of existing agencies and tribunals will be brought together in 2010 under one body known as ‘Fair Work Australia’ (Loudoun, Mcphail Wilkinson 2009). Also there are some other organisations like Australian Industrial Registry, Work Choices, and National Employment Standards and so on. This essay will analyse two key arguments to explain why the state should stay in the employment relationship. Firstly, this essay will argue this topic from the issue of discrimination in Australia including age discrimination, sex discrimination racial discrimination and so on. In the case of Australia, comprehensive, albeit fragmented, anti-discrimination legislation has been enacted which prohibits the use a wide range of criteria in any and all aspects of employment decision-making, including recruitment, selection, training, compensation and separation (Bennington Wein 2000). Secondly, this essay will provide the support of occupational health and safety (OHS) to prove the state should stay in the employment relationship. According to the Australian Bureau of Statistics, a work related injury survey indicated a 53 out of every 1000 workers had experience some kind of injury or illness in the workplace (Alice 2012). Overall, this essay will make a conclusion; combine these two main points to argue that the state should stay in the employment relationship. Norris (as cited in Loudoun, Mcphail Wilkinson, 2009, p. 225) states that discrimination occurs where members of one group of people are denied opportunities to develop their capabilities and denied equal rewards for equal capabilities. In Australia, there are several kinds of discrimination such as age, gender, racial and disability. For these discriminations, the state enacted a range of anti-discrimination legislations which are supported by the federal Human Rights and Equal Opportunity Commission (HREOC) such as Age Discrimination Act 2004, Sex Discrimination Act 1984, Racial Discrimination Act 1975 and Disability Discrimination Act 1992. Age stereotyping appears to affect older people, whose situation receives much less attention than the problem of youth unemployment (Encel 1999). In Australia, age discrimination in working environment is alive and well. Research by Macdermott (2011) state that some state and territory legislation dates back almost two decades, and in 2004 the Australian Government enacted specific legislation outlawing age discrimination which is Age Discrimination Act 2004. By now, it has been operated for eight years and prohibits the discrimination on the basis of age. Recent research vindicates this prediction, demonstrating that women at all levels of management still report gender discrimination as a barrier to their advancement in Australia (Metz Moss 2008). The gender pay gap is also reflected in the low numbers of women in leadership positions (Goward 2004). Therefore, the state enacted Sex Discrimination Act 1984 to assist the government for this issue. Under the Sex Discrimination Act it is unlawful to discriminate on the basis of gender, marital status, pregnancy and family responsibility (Loudoun, Mcphail Wilkinson 2009). Racial discrimination includes race, colour, belief and national or ethnic origin. Australia is a multicultural country; a large number of people are from different countries. They have different cultural background like language, race, colour, belief and so on. Therefore, the racial discrimination has become one of the most serious discriminations in Australia. For prohibiting it, Australia government legislate the Racial Discrimination Act 1975. Disability has many forms. According to Brazenor (2002), ‘a disability is defined as any limitation, restriction, impairment †¦ has lasted or is likely to last six months. ’ Loudoun, McPhail Wilkinson (2009) also indicated that the unemployment rate for those with a disability (8. 6%) was higher than those without a disability (5%). The Disability Discrimination Act 1992 has already operated in many areas for several years and protected the rights of people who are disabled. Another prominent explanation for why the state should stay in the employment relationship is the health and safety. Mayhew and Peterson (as cited in Loudoun, Mcphail Wilkinson, 2009, p. 257) defined OHS as the physical, physiological and psychosocial conditions of an organisation’s workforce, related to aspects of work and the work context. Health and safety is an employer’s duty that overrides all other management responsibilities. The role of effective OHS management is to improve OHS conditions and reduce risks that exist at a workplace (Loudoun, Mcphail Wilkinson 2009). There are a lot of psychological and physical hazards in the workplace such as stress, chemical and biological agents and so on. For the OHS issue, there are two main parts of laws in legal regulation in Australia. Firstly is the Common Law. It is made by judge or court based on precedent. Under the Common Law, it involves Criminal Law which is initiated by the state and Civil Law that is initiated by an individual. The second part is the Statute Law which is made by the parliament. There are two main bodies of statute law in health and safety including Workers Compensation Law and Health Safety Acts. The Workers Compensation Law aims to provide system of financial protection for all employers who suffer injury, illness or death due to work-related injury. The employers will get paid even if it is not their faults. About the Health and Safety Acts, Its aim is to prevent workers being injured in the first place. However, the key concept of ‘duty of care’ emerged in common law, not statute law. In conclusion, because of the state makes roles for the employment relationships and protects the employee and employer’s rights, the state should stay in the employment relationship in Australia. This essay provided two key arguments to explain and prove the topic which were the discrimination and OHS in the workplace. For the discrimination in employment relationship, the state enacted a serious of Acts including Sex Discrimination Act, Age Discrimination, Racial Discrimination and Disability Discrimination Act. On the other hand, the state made a number of laws such as Common Law and Statute Law for the OHS issues in the workplace. Both two arguments are all relevant to today’s Australian workplace and expose concerning questions regarding the future. How to cite The State Should Stay Out of the Employment Relationship, Papers

Friday, December 6, 2019

Ethical Consumerism (A case of Food and Drinks business)

Question: Identify the whether the ethical consumerism has changed the companies tactics and consumer buying behvaiour? Answer: Executive Summary The major purpose of this study is to identify the whether the ethical consumerism has changed the companies tactics and consumer buying behvaiour. Ethical consumerism is word that does not only defines the honesty and fair trade in fact it is more related to the quality of food and pricing of the products etc. the chosen company here is McDonalds who over the years has come up with new ideas and ventures to support its ethical view. Company follows the utilitarian approaches where the company has been able to gain the large customer base. Apart from that, McDonalds uses halal food, positive form of advertising and value pricing are some of the major ingredients of ethical consumerism which helps the McDonalds to stay at the top positions. Besides that, with the of secondary research it has been found that, company is strictly using the ethical form of the pricing called value pricing. On the other hand company fails to improvise its advertisement which is deceiving in past. However, with the help of quantitative data analysis, it has been found that, company is able to reach large customer base because of value pricing, and quality of offer. Most of the respondents within the primary research are not happy with company services which are poor. Introduction In the current contemporary business scenario, ethical consumerism is one of the most important part which affect the organizations strongly. There were times when ethical consumerism was a philanthropic word but currently the ethical consumerism is removing the concept of stereotype of selling of products as per the personal choice. Currently ethical consumerism is defined as consumer personal choice for consumption based on the ethical issues like human rights, social justice and animal welfare (Borzaga and Becchetti, 2010). The study will deal with various aspects of issues in food drinks of the McDonalds. There has been numerous examples the food chain companies were not used to ethical consumerism within their business. The researcher will also go through the various figures and tables which show that ethical consumerism in food and drinks industry is growing since 2006 (Carroll, 2009). Apart from that, the study will also focuses on the moral principles and standard have been followed within the food chain company or not. UK is one of the largest food markets where the study will take places (Crane et al. 2007). With the help of various opinion and survey the study will try to focus on the consumer behaviour towards the food items. Consumer international is one of the regulators of the ethical consumerism. Ethical Consumerism The term ethical consumerism is being used by the UK magazine in 1989 which suggest that fair trade. Ethical consumerism is one of the major global moralities based ethical system where purchasing decision is made based on the moral choice (De Cremer and Trenbrunsel, 2011). Ethical consumerism is not only limited charity, donations or to fair trade activities but is also related to the price, quality and payment techniques are other factors that is related to the ethical consumerism of the food industry (Maignan and Ferrell, 2008). As per the UK food statistics 2013, total agric food sector contributes more than 97.1 billion which approximately 7.5 of national GDP. The food prices in the recent times have been risen by 12% since 2007. Most of the retail food chain companies like McDonalds and Subway has major chain of food worldwide. Since the 1999 to 2009, ethical consumerism in the food and drinks market is growing (Mcdonalds.com, 2015). Ethical consumerism in the food and drinks industry has been changes as per ethical consumption of the customers. Food industry was involved in the several law suit and other legal cases in the course 70 years of the business (Dillard and Dujon, 2008). Ethical consumerism in food industry is been growing as the most of the fast food companies and restaurants are trying to use the recyclable products which will lead in the path of sustainability. Ethical food and Drink 1999 m 2008 m Organic 390 1980 Fair trade 22 635 Rain forest - 369 Farmers markets 131 220 Free range eggs 452 768 Freedom foods 173 415 Sustainable fish 189 174 Tuna fish 172 51 Freedom food 37 128 Total 1566 4371 Graph 1: Ethical consumerism in Food chain industry (Source: Garsten and Hernes, 2008, pp-344) Company review McDonalds is one of the largest food chain in the world with revenue worth of 28 billion and with 500,000 employees in worldwide. McDonalds and other fast food industry like subway and the KFC and burger king are known of the giants of the world who follows the ethical form of consumerism in order to gain the confidence of the consumers (Griseri and Seppala, 2010). Utilitarian Approach: Most of the companies are strictly following the utilitarian approach which will lead to greatest good for the large number of populations. One of the major examples is McDonalds has increases the wages of the employee every years in the form of designation and salary (Hartman and Werhane, 2009). Apart from that, company uses participative form of leadership and gives fair chances for every one opinion from customer to workers regarding any change (Langlois and Schlegelmilch, 2009). Some of the of the ethical consumerism approaches used by the McDonalds Value based Pricing: McDonalds follows value based pricing methods pricing for the products and service sold by the company to their consumers (Furunes and Mykletun, 2009). Figure 1: Values based Pricing strategies used by McDonalds (Source: Kline, 2010, pp-12) Companies McDonalds $ Burger king $ Big Mac burger 3.99 5.50 Cheese burger meal 5 6.20 Chicken meal 5.59 6.19 Bacon burger meal 4.49 5 Family chicken meal 12.36 15.10 Graph 2: Value pricing used McDonald in compare to other companies (Source: McDonalds value pricing Value addition % Price 11.1% Variable cost 7.8% Volume 3.3% Fixed cost 2.3% Halal food: McDonalds uses halal meat at its fast food centers outlets. Halal meat is slaughter by halal method which is religious slaughter. In nearly more than 100 outlets of the McDonalds around the UK are serve the halal approved chicken (Kotler and Lee, 2006). The sandwich served in stores has been contained halal meat since 2007. British Muslims population is been growing from 3% to 7% in 2013. Feedback from the consumer are being one of the major indicators which shows that, consumer are willing to purchase halal food. As per the Food standard agency report of 2012, 975 of cattle and 965 of poultry slaughter using the halal method in UK because of the demand of fast food chain companies. EU union is carrying out the study to examine the feasibility of introducing the labeling on meat to specify how animal is killed which has been offered by the various stores at McDonalds (Mcdonalds.com, 2015). Ethical advertising: Ethical advertising comprise of the honesty, social consciousness and the environmental consciousness. McDonalds has been very much controversy for its advertising but company has recently change its policy of using the social and environmental consciousness advertising (Lawton and Lasthuizen, 2011). McDonald uses solid, permanent and constructive ethical programmes which will help the company for years to come. For instance in 2003, McDonalds started a nationwide advertising campaign in UK to promote healthy leaving and eating which includes removal of super size option , changing fires and sola with milk and mixed fruit juice in a happy meal (Birch and Moon, 2008). Recently, McDonalds healthy salads with chicken have also been introduced with lose fat menu option in their advertising. McDonalds has stopped using the children, patriotism and other military person from their advertisement in order to promote the product ethically (Braley, 2008). Fast food chain Ethical advertising McDonalds 15.35% Burger King 7.45% KFC 13% Subway 9% Pizza hut 11.2% Graph 3: Ethical Advertising of the fast-food chain company (Source: Dev et al. 2009, pp-213) However, there has been serious allegation has been made against the McDonald in recent years for Instance: McLibel UK in 1990, environmental campaigner held and Dave has allegedly kept the defamation case against the McDonalds (Coughlan, 2009). The trail ran for more than two and half years and has become one of the longest trails of English era. McDonalds exploit the children advertising by exploiting the children with their misleading advertising. Apart from that, several cases against the KFC and McDonald are being given in the court which against the selling their burger with fat free note which is unethical consumerism. This has increased the obesity problems in worldwide (Collins and Schultz, 2008). Opinion Survey While conducting the opinion survey 10-15 respondents are taken from the GSM London. The opinion survey will be used on the primary and quantitative form of questionnaire in order to understand the actual thoughts of consumer on McDonalds (Carey, 2006). 1.How often do you buy from the McDonalds? Options No of respondents Total respondents Response % Once in a week 5 15 33% Twice in a week 4 15 27% Once in a month 3 15 20% Twice in a month 2 15 13% More than twice month 1 15 7% Graph 4: Purchasing from McDonalds Findings and Analysis From the above , it has been found that most of the consumer are purchasing the McDonalds products more than twice a week with 27%. This shows that demand of burger of McDonalds is been rising with every years although there has been strong competition in the market (Braley, 2008). How far do you agree that McDonalds charges value pricings? Options No of respondents Total respondents Response % Strongly Agree 6 15 40% Agree 4 15 26% Neutral 3 15 20% Disagree 1 15 7% Strongly Disagree 1 15 7% Graph 5: Pricing of McDonalds Findings and Analysis Around 40% of the respondents believes that McDonalds ahs value pricings. Since 2007, company has changed its pricings strategies from penetration to value pricing in order to create universal appeal for their customers. This has increase the customer base for the company from 11.07% in 2008 to 2013% (Dodds and Joppe, 2006). How far do you agree that advertising campaign of McDonalds is ethical? Options No of Respondents Total respondents Response % Strongly Agree 3 15 20% Agree 5 15 34% Neutral 4 15 26% Disagree 2 15 13% Strongly Disagree 1 15 7% Graph 6: Advertising campaign of McDonalds Findings and Analysis From the above, it has been found that, around 34% of the respondent agree that advertising campaign of the company is more ethical but more than 13% of respondent still believes that McDonald does not uses the ethical advertising. Company has uses clown to promote and mark its brand value. How far do you agree that McDonalds products meet their ethical standard? Options No of respondents Total respondents Response % Strongly Agree 2 15 13% Agree 5 15 34% Neutral 4 15 26% Disagree 1 15 7% Strongly Disagree 3 15 20% Graph 7: Meeting the Ethical standard Findings and Analysis Around 34% agrees that, McDonalds produce the products which meet the ethical standard (Fox, 2007). Some of the products like use of Halal meat and value pricing shows that compnay is able to meet the standard of ethical consumerism. 5.Which factors needs more emphasis for better ethical value of products? Options No of respondents Total respondents Response % Quality of food 4 15 26% Organic products 5 15 34% Advertising 3 15 20% Recyclable packaging 2 15 13% Payment options 1 15 7% Graph 8: Factors needed to give more emphasis for McDonalds From the above, around 26% and 34% respondents totally agree that quality of food and advertising campaign products are some of the major factors that needed to give more emphasis for the products. Conclusion With the help of the secondary form of research , it has been found that McDonalds is able to register their name in ethical form of consumerism by introducing the halal meat , value pricing and positive advertisement that has able to gain the large customer base. Although company has been criticized for several advertisement and use of child within their advertisement campaign but company has recently has come up with new form of advertisement campaign such as salads and fruit makes healthy and reduce the obesity. Apart from that, primary research has helps to understand the actual thought of the customers regarding products. As most of the consumer are agree that company is able to generate value pricing products and also has been able to meet the ethical standard as promised by the company. However, most of them has also feel that advertising is one of the major controversial area which still ha not be improved. Company uses utilitarian approaches while following the ethical consumerism. There been ample evidence which shows that, company is looking to generate the large customer base via introducing new ethical and sustainable products and packaging like paper packaging etc. During the time of primary form of research, some of code of conduct has been flowed which include maintaining the anonymity of the respondents. Reference List Books Borzaga, C, and Becchetti, L. (2010) The Economics of Social Responsibility. 6th ed. New York: Routledge. Carroll, A. (2009) Business Ethics: Brief Readings on Vital Topics, 3rd ed. London: Routledge. Crane, A. et al (2007) CSR: Readings and Cases in a Global Context, 6th ed. Sydney: Routledge De Cremer, D. and Trenbrunsel, D. (2011) Behavioural Business Ethics: Ideas on an Emerging Field, 4th ed. New York: Routledge Dillard, J. and Dujon, V. (2008) Understanding the Social Dimension of Sustainability. 6th ed. London: Routledge. Garsten, C. and Hernes, T. (2008) Ethical Dilemmas in management, 7th ed. London: Routledge. Griseri, P. and Seppala, N. (2010) Business Ethics and CSR. 4th ed. New York: Wiley Hartman, C. and Werhane, P. (2009) The Global Corporation: Sustainable, Effective, Ethical Business Practices, 3rd ed. New York: Routledge Kline, J. (2010) Ethics for International Decision-Making in a Global Political Economy. 6th ed. London: Routledge. Kotler, P. and Lee, N. (2006) Doing the most Good for Your Company. 5th ed. Canada: Wiley Lawton, A. and Lasthuizen, K. (2011) Ethics and Management in the Public Sector, 6th ed. Berlin: Routledge. Journals Birch, D. and Moon, J. (2008) Introduction; JCC theme issue: corporate social responsibility in Asia. Journal of Corporate Citizenship 13: 18-23 Braley, S. J. F. (2008). Ethics incorporated: Department managers set and enforce guidelines. Meetings Conventions. 36(1), 58-66. Bucaro, R. C. (2007). Tackling the ethics question in business. Club Industry. 17(1), 14. Campbell, J. L. (2006) Institutional Analysis and the Paradox of Corporate Social Responsibility. American Behavioral Scientist 49(7): 925-938 Carey, R. (2006). Prominent players weigh in on the big issues. Successful Meetings. 50(1), 47-50, 55-56. Carroll, A.B. (2008) The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders. Business Horizons 34(4): 39-49 Collins, A. and Schultz, N. (2008) A Review of Ethics for Competitive Intelligence Activities, Competitive Intelligence Review, vol. 7, no. 2, pp. 56-66. Coughlan, R. (2009). An analysis of professional codes of ethics in the hospitality industry. International Journal of Hospitality Management. 20(2), 147-162. Dev, C. S., Brown, J. R. and Lee, D. (2009). Managing marketing relationships: Making sure everyone plays on the team. Cornell Hotel Restaurant Administration Quarterly. 41(2), 10-20. (topic 5) Dodds, R. and Joppe, M. (2006) CSR in the Tourism Industry: The Status of and Potential for Certification, Codes of Conduct and Guidelines. Study prepared for the CSR practice, Foreign Investment Advisory Service Investment Climate Department. 52- 63. Fox, J. (2007). Approaching managerial ethical standards in Croatia's hotel industry. International Journal of Contemporary Hospitality Management. 12(1), 70-74. Furunes, T. and Mykletun R.J. (2009) Age Management in Norwegian Hospitality Business. Scandinavian Journal of Hospitality and Tourism 5(2): 116-134 Langlois, C. and Schlegelmilch, B.B (2009) Do Corporate Codes of Ethics Reflect National Character? Evidence form Europe and the United States. Journal of International Business Studies 21(4): 519-539 Maignan, I. and Ferrell, O.C. (2008) Measuring Corporate Citizenship in Two Countries: The Case if the Unites States and France Journal of Business Ethics 23(3): 283-297 Websites Mcdonalds.com, (2015). Home :: McDonalds.com. [online] Available at: https://www.mcdonalds.com/us/en/home.html [Accessed 25 Feb. 2015].

Monday, November 25, 2019

Double Helix essays

Double Helix essays People Doing Science: The Double Helix (The discovery of DNA's Double Helix) The Double Helix tells the story of the discovery of DNAs structure as seen through the eyes of the author, James D. Watson. The book starts in the fall of 1951 with Watson, an American postdoctoral fellow, arriving at Cavendish Laboratory at Cambridge University. Although, he originally worked on the three-dimensional structure of proteins, Watson gradually turned his attention to the structure of DNA and worked with Francis Crick on cracking DNAs secret structure. In a race to be the first to discover DNAs arrangement, Watson and Crick competed with Englanders Rosy Franklin and Maurice Wilkins, and American Linus Pauling. Each tries different methods to find DNAs structure. Each team tries different structures. Nevertheless, after two year of searching and many incorrect models, Watson and Crick get all of the pieces of the puzzle to fit together. In April of 1953, Watson and Crick went public with their findings in a monumental journal article, which proclaimed DNAs doubl e helix. Watson and Crick won the race. In the Origins of Science, Philip Wilson wrote, When perusing a science textbook, one can easily envision science as a body of knowledge. But more than knowledge, science is a process in that people do science. This means that not only is the outcome of the scientific research important, but it is also important how that result came to be. Like perusing a science textbook, perusing The Double Helix shows how humans do science. By examining interactions among scientists, one can begin to understand how people do science. A major form of the interactions between the key players in The Double Helix was through competition. Petrified that others would steal her work, Rosy kept her research from everyone. She saw solving...

Thursday, November 21, 2019

The International Treaty on Plant Genetic Resources and International Essay

The International Treaty on Plant Genetic Resources and International Trade Law - Essay Example The main objective of the treaty is to conserve and sustainably use plant genetic resources for food and agriculture. In addition, there must be fair and equitable sharing of the benefits that arise in the use of plant genetic resources (Curci 3). Achieving the main objectives of the treaty has several implications on the intellectual property rights. In addition, the treaty has several implications on the conservation of genetic resources. The general regime on access to genetic resources and benefits sharing are some of the provisions in the treaty that are relevant to the intellectual property rights. In the treaty, bilateral negotiations were made between genetic provider countries and other user countries. According to Biber-Klemn and Cottier (217), the main elements of the treaty include: the affirmation of the sovereign rights of the provider states over their genetic resources; the creation of environmentally friendly genetic resources that can bring benefits to user countries; and the access to a country’s genetic resources by other nations being subject to Prior Informed Consent (PIC). The access to and the transfer of genetic resources technology in the treaty states that countries engaging in the contract must cooperate subject to national legislation and international law (Lewinski 69). This is to ensure that such intellectual property rights are supportive and do not go against the established objectives of the treaty, according to Lewinski. The rights of farmers are also included in the treaty, particularly Article 9 of the treaty. Article 9 recognizes the contribution of local traditional communities and farmers to the conservation and development of plant genetic resources for the purpose of food and agriculture production. In addition, the article places the responsibility for the realization of the rights of farmers by the national governments. The contracting parties should ensure that there is protection and promotion of

Wednesday, November 20, 2019

Things Fall Apart (Okonkwo Research Paper Example | Topics and Well Written Essays - 1750 words

Things Fall Apart (Okonkwo - Research Paper Example Nwoye, Okonkwo’s oldest son, was a major character that accepted and embraced the new order to the disappointment of his father. Nwoye was the opposite of his father. He loathes war and violence, which Okonkwo cherishes. He embraces the new religion, which Okonkwo vows to destroy. Nwoye’s final decision to leave his father house clearly shows the cultural collapse the new religion brought to the Igboland. The Story Though Okonkwo is a respected leader in the Umuofia tribe of the Igbo people, he lives in fear of becoming his father, Unoka, an idle, poor, profligate, cowardly, and gentle man and could not even think of tomorrow. Throughout his life, Okonkwo attempts to be his father’s direct opposite. From an early age, he builds his home and reputation as the precocious wrestler, who throws Amalinze the Cat â€Å"in a fight which the old men agreed was one of the fiercest since the founder of their town engaged a spirit of the wild for seven days and seven nights † (Achebe 3) He was also a hard-working and a productive farmer. He becomes prosperous, thrifty, courageous, violent, and adamantly opposed to anything else that he perceives to be â€Å"soft,† such as conversation, music, and emotion. He marries three women and fathers eleven children among. He is stoic and tough on the outside but he was not a cruel man. Okonkwo’s life takes a turn a when an accidental murder takes place and Okonkwo was given the responsibility of adopting a boy named Ikemefuna from the village, Mbaino, where the murder took place. Okonkwo comes to love Ikemefuna like a son since the latter turns the feminine Nwoye into a man. In fact, he loves him more than his natural son, Nwoye. After three years, though, the tribe decides that Ikemefuna must die. When the men of Umuofia take Ikemefuna into the forest to kill him, Okonkwo actually commits in the murder. Although he’s just killed his adopted son, Okonkwo shows no emotion because he wan ts to be seen as courageous and not weak like his own father was. Inside, though, Okonkwo feels painful guilt and regret. But since Okonkwo was so wrapped up in being tough and emotionless, he isolated himself from Nwoye, who was like a brother to Ikemefuna. Indeed, Okonkwo never portrays emotions towards anyone even though he feels inward emotions at times as he did after killing Ikemefuna. Okonkwo wraps his inward emotions by outfits of anger express through violence, stubbornness, and other irrational behavior. He was impulsive; he acts before he thinks. Okonkwo demands that his family work long hours despite their age or limited physical stamina, and he nags and beats his wives and son, Nwoye. Later on, during a funeral, Okonkwo accidentally shoots and kills a boy. For his crime, he was sent on exiles for seven years in his mother’s homeland, Mbanta. There, he learns about the coming of the white missionaries whose arrival signals a collapse of the Igbo culture. They brin g a new political system, colonial government; and a new religious order, Christianity. The two new systems weaken the cohesive force among the Igbos and leads to eventual collapse of the Igbo culture. For instance, Igbo outcasts, the Osu, become accepted in the society. As the Christian religion gains legitimacy, more Igbo people including prominent sons became converted. Just when Okonkwo has finished his seven-year sentence and is allowed to return home, his son Nwoye converts to Christianity. Okonkwo is so bent out

Monday, November 18, 2019

How To Respond To Workforce Diversity Challege Assignment

How To Respond To Workforce Diversity Challege - Assignment Example 196). Although the associates are interdependent parties in the workplace, respecting one’s individual differences can positively increase the organizational productivity. Workforce diversity can lead to reduction of lawsuits and boost marketing opportunities, creativity, business image, and recruitment. In a period when creativity and flexibility are the factors of competitiveness, diversity will be critical for the organization’s success (Erlenkamp 2007, p. 6). On the other hand, workforce diversity if not well managed can pose a serious challenge to this organization hence lowering the organization’s productivity. A senior manager should understand the challenges in managing workforce diversity in an organization. The manager should understand that managing workforce diversity is challenging than simply acknowledging employees' differences (Paludi 2012, p. 23). A senior manager should be able to recognize the values of all differences in the organization, prom oting inclusiveness, and combating discrimination. Diversity in the workplace has caused managers in the organization a challenge with losses in work productivity and personnel due to discrimination, prejudice, complaints, and legal accomplishments against the organization. Managers must use appropriate measures to respond to workforce diversity challenges (Cornelius 2002, p. 258). This is because diversity negative behaviors and attitudes can be obstacles to the organizational diversity because they harm employees working relationships, destroy morale, and work productivity. Required tool that senior managers should use to manage diversity Effective senior managers are conscious that, there are key skills that are necessary for ensuring a profitable,... The managerial and executive teams' commitment to an organization is necessary. Managers and leaders within organizations need to incorporate diversity measures into all aspects of the function and purpose of the organization. Diversity attitudes in an organization originate at the topmost level filtering downwards. Management participation and cooperation are essential to ensure a cultural conducive environment for the success of the organization’s plan. Recommendation: A senior manager should ensure utilization of diversity training in the organization. Diversity training should be in use in order to shape the organization’s diversity policy. Recommendation: A senior manager must promote an attitude of openness in the organization. This includes encouraging employees to speak out their opinions and ideas in order to attribute an equal value sense for all. Conclusion. A diverse workforce in an organization is a total reflection of a transforming marketplace and the wor ld. Diverse work groups bring positive values to an organization. Respecting the employees’ differences will be an added advantage in the workplace since this creates a competitive environment and increases the organization’s productivity. Workforce diversity management is advantageous to associates since it creates a safe and fair environment where all employees have access to challenges and opportunities. A diverse workforce management tool should be practiced to train all employees about issues of diversity.

Saturday, November 16, 2019

Research on Art Therapy Treatment for Schizophrenia

Research on Art Therapy Treatment for Schizophrenia CHAPTER I INTRODUCTION Schizophrenia is a common psychiatric disorder. One to one point five percent of the total population suffers from schizophrenia. The severity of the symptoms and chronic patterns of schizophrenia often causes a high degree of disability. Most of those affected by schizophrenia respond to drug therapy and many are able to lead productive and fulfilling lives. Studies have shown that genetics, neurobiology, environmental, psychological and social factors are important contributory factors of schizophrenia. Some of the recreational activities and medications might cause or worsen symptoms. Researchers in the psychiatric field are now focused on the role of neurobiology, but no single organic cause has been found. Genetic causes could put a person at higher risk for developing schizophrenia and stressful life events could trigger onset of the symptoms. (Sahebarao mahadik, 2008) Schizophrenia is characterized a constellation of distinctive and predictable symptoms. The symptoms that are not commonly associated with the disease are called positive symptoms and negative symptoms. These symptoms will lead to isolation in the patients. Most of them have no insight in to their illness. So they need effective treatment. Complete cure is difficult in case of schizophrenia. So preventive measures and early detection can be focused. The treatment success rate with antipsychotic medications and psychosocial therapies can be high. Early diagnosis intervention in psychosis including promotion of early help-seeking behavior will promote better out come in schizophrenia. The main preventive measures for schizophrenia are decreasing the maternal stress during pregnancy, avoiding x-ray exposure during pregnancy and lowering the level of stress for child while growing up. (Yung AR, 2009). A combination treatment of anti psychotic medication and therapies such as creative art therapy can be used in schizophrenia. One in four people with the illness completely cure within five years. Psychological therapies are the important pathway to treatment. For most patients, symptoms can be decreased and well being can be increased. Creative Art Therapy is especially effective in schizophrenic patients. Art therapies combine the use of art materials with psychotherapeutic techniques that aim to encourage self- expression and promote self-awareness. They appear to be popular with patients and may result in improved mental health; especially reductions in negative and general symptoms of schizophrenia. Which are those least responsive to pharmacological interventions. (Mike j Crawford, 2008). NEED FOR THE STUDY The schizophrenia patients have disturbances in thought and cognitive impairment and one of the most disabling and emotionally devastating illness known to man. Schizophrenia affects up to one in a hundred people at some point and can cause hallucinations, delusions, loss of energy and motivation.Creative psychological interventions such as Creative Art Therapy are widely used in combination with drugs. In world wide 1 to 1.5% population were suffering with schizophrenia. It is often a chronically disabling condition therefore this condition is highly responsible for the population’s morbidity. The incidence rate of schizophrenia is 12-60 in 10000 per year as of 2011, its peak age of onset for men and women are 20-25 and 25-30 respectively. Schizophrenia occurs in all societies regardless of class, colour, religion and culture. (Dr.Robin Murray, 2009). Schizophrenia ranks among the top 3 causes of disability in developed countries worldwide. The main leading cause of mental disability is schizophrenia. The prevalence rate for schizophrenia is 1.1% of the population. It means at any one time 51 million people worldwide suffer from schizophrenia, including 6-12 million people in China, 4.3-8.7 million people in India, 2.2 million people in USA, 285,000 people in Australia, 280,000 people in Canada, 250,000 diagnosed cases in Britan. Rates of schizophrenia are generally similar from country to country about 0.5 to 1% of the population. Another way to express the prevalence of schizophrenia at any given time is the number of individuals affected per 1000 total population. In india,prevalence rate of schizophrenia is 7 per 1000 population. The number of people who will be diagnosed as schizophrenia in a year is about one in 4000. So about 1.5 million people will be diagnosed with schizophrenia in one year, worldwide.(WHO,2012). STATEMENT OF THE PROBLEM A study to assess the effectiveness of Creative Art Therapy on positive and negative symptoms among schizophrenic patients in selected psychiatric hospital, Coimbatore. OBJECTIVES To assess the positive and negative symptoms in experimental and control group. To assess the effectiveness of Creative Art Therapy in experimental group. To compare the effectiveness of Creative Art Therapy between experimental group and control group. To associate the findings with selected demographic and clinical variables. OPERATIONAL DEFINITIONS Effectiveness: It refers to the outcome of creative art therapy in terms of reducing the positive and negative symptoms of schizophrenia. Creative art therapy: Creative art therapy is a form of expressive Psychotherapy that uses art materials which encourages self-expression of patients in the presence of therapist. Schizophrenic patients: Patient who are in the age group between 20-50 years, suffering from schizophrenia with interference of thinking, emotion and perception in their day today life. Positive and negative symptoms: Positive symptoms of schizophrenia are hallucination, delusion, excitement, aggressive behavior and suicidal tendencies. Negative symptoms of schizophrenia are anhedonia, avolition, blunting affect and alogia. ASSUMPTIONS Schizophrenic patients may face difficulties with positive and negative symptoms. Schizophrenic patients may not be aware of Creative Art Therapy. Creative Art Therapy will be helpful in reducing positive and negative symptoms of schizophrenic patients. HYPOTHESIS H1: schizophrenia patients who receive Creative Art herapy will show a significant reduction in positive symptoms than the patients who do not receive it. H2: schizophrenia patients who receive Creative Art Therapy will show a significant reduction in negative symptoms than the patients who do not receive it. LIMITATIONS The study is limited to, Schizophrenic patients admitted in kongunadu Mananala Arakattalai. Methodological limitations such as small sample size and purposive sampling technique. Schizophrenic patients in the age of 20-50 years. PROJECTED OUTCOMES The study will help the patients to gain a positive attitude towards creative art therapy. The study would enhance the patients to actively involve in the activities. The study will help the patients to reduce the positive and negative symptoms and enhance the healthy life patterns. CONCEPTUAL FRAME WORK The concept is a thought, idea or mental image framed in mind on response to learning something new. A frame work is a basic structure supporting anything. Conceptual frame work deals with abstraction which is assembled by nature of their relevance to a common theme. (Christenson j Paula, 2002). A conceptual frame work is global ideas about the concept in relation to a specific discipline. Conceptual modes are made up of concepts which describe the mental image of phenomena and integrate them in to a meaningful configuration. It is a visual diagram by which the research explains the specific area of interest. One of the important purposes of conceptual frame work is to communicate clearly the relationship of various concepts. (Kerlinger K N, 2002). In this study the researcher adopted modified j w Kenny’s open system model (1991) as a basis for conceptual frame work. according to j w Kenny ,all living systems are open and their in continuous exchange of matter,energy and information,which result in various degree of interaction with the environment from which the system receives input and gives back output in the form of matter,energy and information. System model consists of three phases ie,input throughput and output. Input Based on j w Kenny input can be matter energy and information from the environment. In the present study, environment refers to hospital and input refers to positive and negative symptoms in experimental and control group of patients by using PANSS and collection of demographic data and clinical data from both the group. Throughput According to the theorist, the matter, energy and information is continuously processed through the system, which is also called complex, transformations known as throughput. Process is the use of input i.e. energy and information for the maintenance of homeostasis of the system in the present study. Process includes the providing creative art therapy to experimental group and no intervention to the control group. [[ Output J.W.Kenny noted after processing the input, the system returns to the output (matter, energy and information) to the environment in an altered state. Change is a feature of the process that is observable and measurable as output, which should be different from that which is entered in to the system. In the present study, output is difference in the positive and negative symptoms. Feedback According to the theorist, information of environmental responses to the system, output is utilized by the system in adjustment, correction and accommodation to the interaction with the environment. The effectiveness of Creative Art Therapy on reduction of positive and negative symptoms is considered as the difference observed and expected. 1

Wednesday, November 13, 2019

Essay --

Short Tandem Repeats are nucleic acid sequences in short strings, usually1-7 bases long, (ex. AGAT) which repeat over and over (ex. AGATAGATAGAT†¦). STRs can be subject to duplication, inversion or deletion, which may alter their sequence, if only by one base pair. They can be typed by PCR. The small size of STRs makes them easy and efficient to amplify, and allows testing to be done even on small pieces of DNA. This means STR typing can be performed on lower quality samples, more quickly (24 – 48 hours), and with smaller sample sizes (1 ug – 10 ng). Accordingly, STR typing is a great method for both forensic and paternity testing. The FBI developed the Combined DNA Index System (CODIS), a database of DNA profiles, using 13 STR markers. Similar to databases in other countries, CODIS catalogs DNA from repeat criminals, allowing agencies to search for a match between crime scene DNA and profiles in their catalog, in an attempt to identify a perpetrator. STR alleles are distinguished from each other by how many times their base sequence repeats (ex. how many times AGAT is repeated). PCR distinguishes how many base sequences are present in an allele by attaching a fluorescent marker to each base sequence (ex. AGAT), making it possible to count the number of repeats in a product. The process is typical of PCR. In the initial amplification step, sample is incubated with primers, polymerase, and buffer. This procedure is concurrently performed on control DNA from a standard. Next, the DNA is added to electrophoretic gel, along with formamide, allelic ladders (various alleles of the locus being sought), and internal size standards (markers of molecular weight). Once the gel has run, computers analyze the products. Analytic software det... ...ng with the APC itself). MHC Class I cells can be any nucleated cell within the body. If the MHC is Class II, it binds with extracellular antigens, such as parasites, bacteria and toxins. These extracellular antigens need to be inside the APCs, before they can bind with MHC. This requires APCs with MHC Class II to be phagocytic cells that swallow up the antigenic material. MHC Class II bearing APCs can be B-cells, dendritic cells, langerhans cells, or macrophages. Lysosomes inside these cells contain enzymes that break the antigens down into peptides. Once presented, the MHCs communicate with CD4+ receptors on T-cells. T-cells with these receptors are destined to become helper T-cells, once they are activated. At this point, the helper T-cells can release cytokines and coordinate the immune response by activating cytotoxic T-cells, other helper T-cells and B-cells.

Monday, November 11, 2019

Documents

Administration and Related Streams How To Use The Business Report Template (version 1. 0) Formal business reports are prepared in a different format than essays or other academic assignments. Preparing professional reports, and proposals, will help you communicate your ideas to your employers while also adding to your value as an employee. This is an important skill to develop and practice while here at Centennial. Business writing should involve three key steps: Planning Writing Completing Planning: Analyzing the situation or topic.Defining the purpose, the â€Å"business problem† or opportunity' that a report may address. Formulating a main message for your report – often this involves proposing a solution or response to the purpose. Developing an audience profile. Gathering information. In other words, primary and secondary research, as required. Organizing the information: Creating an outline or structure for the key points that need to be expressed. Writing: Adapt ing to the audience. Developing a tone or style that is sensitive to audience needs while projecting and protecting your organization's image and/or brand.Composing the message: Follow the outline prepared earlier, using carefully instructed paragraphs and sentences. Identify or create any visual or graphic representations of data that you want to use. Completing: Revising: Proofread and edit for spelling, grammar and typographical errors. Re-write for conciseness and clarity. To assist you with the formatting of such documents, we have prepared a template that you can use to guide you through the report preparation process. Download the template. Save one â€Å"master † copy to use again in the future.Save a new copy with a new file name that reflects your report or assignment. Instructions are given and highlighted in yellow. Read all instructions and delete them when you no longer need them. Replace all other elements (titles, headings, sample text, etc. ) with YOUR conten t, as instructed. When you finish using the template, the final document should contain your own original work, formatted as a standard business report. All instructions or examples given in this template should be either deleted or replaced with your own content.Instructions for the cover page: The next page is a cover page and contains the report title (mandatory), a subtitle (optional) and information on the author, the intended audience (in this case, a roofless), and the date it was prepared. Every business report should have a title that reflects its content or â€Å"main message†. The title should be in the same font as the body of your work, but at least twice as large as your regular text. It should be centered, bold, underlined and should appear about one third to halfway down the page from the top.Depending on the nature and content of the report, you may decide that a subtitle is appropriate. For example, a report about recycling in Toronto might look like this: R ecycling In Toronto Saving The City One Plastic Bottle At A Time Titles do not require punctuation, although you can use a colon at the end of the title if you decide to use a subtitle. This is optional. Guidelines regarding fonts and font sizes: Use either a simple sans serif font (Ariel, Calamari, OTTOMH) or Times New Roman (a simple serif font). Regardless of which font you select, use the same font for the entire document.Do not use italics at any point in your report. Use the following font sizes and configurations: Cover Page Title: 22 point, bold, underlined, centered Cover Page SubTitle: 16 point, centered Headings: 16 point ,bold, underlined, centered Subheadings: 13 point, bold, underlined left-justified Body text: 1 1 point DELETE THIS PAGE BEFORE YOU HAND IN YOUR WORK! The Title Of Your Report The Subtitle of Your Report Your Name Your Student Number Professor's Name Course Name Course Code Date Submitted Executive Summary Instructions: The heading â€Å"Executive Summa ry' is standard and should remain unchanged on this page.An Executive Summary is the last item that an author prepares when writing a business report. It should contain NO MORE than three paragraphs, each with three or four sentences. The Executive Summary should never exceed one page. Paragraph One: Introduce the topic of the report. Paragraph Two: Discuss the main problem(s) that the report examines. Paragraph Three: Review, briefly, any conclusions or recommendations that the report offers. A reader should get a reasonable representation of the overall content from reading these three paragraphs. Table of Contents These page numbers are provided as samples.Use the real page numbers for your report. Put actual headings and subheadings as per your actual report. Introduction First Topic Heading Subheading 2 Second Topic Heading 3 Third Topic Heading 4 Recommendations Conclusion References 5 Appendices 6 Appendix One 7 Appendix Two 8 – Title Appendix Three – Title 9 Ap pendix Four – Title 10 The Table of Contents shows the reader where to find specific content areas. If you have prepared a strong outline prior to writing your report (highly recommended), the headings, subheadings and other information should be easily available and clearly organized.This example shows three headings and two subheadings for each, however this is Just for the purposes of this example. There is no set amount for these elements. Use as many of each as you feel are appropriate to construct a omelet report. Insert the accurate page number for each corresponding element. It is often best to construct this table of contents after all content is prepared and edited. This will allow for fewer revisions to the table of contents. The appendices show any data tables, charts, graphs, or visuals that you refer to within the body of the report.Such visual material should appear at the end in an appendix rather than taking up page space within the body of the report. A note about page numbers: The first page of the report is the page that follows this table of contents and should notation a few introductory paragraphs to the topic, followed by the first major topic heading. However, the first page NUMBER should appear on page two. It is standard to leave the page number out on page one. Introduction Marketing has been changed dramatically for last fifty years. Nowadays it consists of many different and complex tools for every particular type of business.With constant changes technological progress, in the way consumers communicate personally and professionally, marketing is a moving forward every day. Now, it happens online, offline and everywhere in-between. With the prevalence of social media, mobile internet connections and on-demand information, the 21st century presents a new challenges and opportunities for marketers. To understand these challenges and opportunities could be extremely important for success of marketing campaigns and, as result, for businesses in 21st century.Furthermore, modern marketers should understand how to solve particular challenges and how to use particular opportunities as effectively as possible. Challenges The marketing profession is going through a major transformation. Traditionally, marketing focuses on three key responsibilities: understanding the customer, how ND where to market and building the brand promise. These responsibilities are now transforming into new dimensions that require marketers to function and collaborate differently.We are talking about the new marketing imperatives of understanding the client as an individual, having a clear view of the client experience Journey or the systems of engagement and lastly, integrating the company's culture and brand to be authentically one. With today's Big Data, a marketer has the potential to transform his/her role and use the new insights to drive strategic decisions for growth and nominative advantage. Big Data-?the enormous volume, vari ety, veracity and velocity of data being produced-?holds tremendous potential for the marketing function.With the right marketing mix, marketing professionals can use Big Data to better understand individual customers, predict their behaviors, create tailored interactions and maximize the value of each interaction. Gone are the days where we Just talk about understanding markets. We have moved onto a smaller rabbit hole that promises much more. Marketers now need to understand each customer as an individual. Subheading Sample text Lore pipes dollar sit met, constructed advising elite. Vestibules magna Guam, actor at congou neck, Venetians a fells.UNC ornate, veldt AC tincture pollutant, sapiens veldt consequent null, id dismissing est. Eros et risks. Vamps consequent arc trustier risks ornate a frangible NIST consequent. Queues at trustier Eros. Duds sit met Eros seed UNC consequent mantis e vitae Guam. Annual facilities caulis torpor id plainer. In plenteous NIST quiz risks lifelin e placemat. Name AC malamutes magna. Present trustier seem AC pipes subscript a ornate Guam ultraists. Suspensions at arc NIST. Ut veil dodo mass. Anne get pipes Eros, quiz plenteous unique. Team consequent valuate purrs, et posture urn lacing non.Prior torpor NIST, lacing a bacchius condiment, dictum e Mauritius. Morbid veldt pipes, lifeline subscript rhombus in, element get urn. Vamps seed felts et est. commode aliquot. Present quiz urn ante. In seed dud dodo, advising moll's ague. In biennium nib UT pipes lacing UT lusts lacks valuate. Queues get meets unique. Mauritius commode mass e elite saddles UT clique's Just vestibules. Passels simper pipes sit met dollar facilities a frangible tells tincture. Team at magna lore, UT rut elite. Suspensions siestas consequent Eros, et interned fells placemat UT.Anne UT lacks elects, vitae dictum lacks. Present AC NIST Adam, id vestibules lacks. Annual constructed, Leo neck imperiled plenteous, NIST risks Venetians null, quiz tempts meets dol lar dismissing seem. Anne vitae clique's torpor. Morbid seem dodo, solicitude seed portion at, lampooner sit met Adam. Plenteous turnips UNC, Verviers veil malamutes in, caulis in magna. (Argentina 2006) The major difference between a â€Å"business report† and an â€Å"essay' is that a business port clearly divides its content into logically flowing topic areas, divided by headings and subheadings.These should ALWAYS correspond to a properly prepared outline – something that makes your task much easier. Use as many headings / subheadings as make sense for your report. There is no standard regarding the number of paragraphs or sentences per paragraph, although most paragraphs contain – at minimum – three sentences. Use as many or as few as make sense for what you have to say about your topic. Please note: A heading or subheading should NEVER appear in the last 15% (I. E. At the bottom) of any page. In such a case, leave white space and start the next sec tion at the top of the next page.In-Text Citations: For all ideas, quotations or content, use standard PAP in-text citation format of the author's name followed year of publication. (Argentina 2006) The reader should then be able to refer to your reference page to find where you sourced your specific material. Opportunities Wide range of marketing tools With today's development of the Internet, new marketing tools appear every year or even every month. Improvement of old technologies is happening too. Because of that marketers can use a huge number of marketing tools now.Beginning from advertising in magazines and continue to the promotion in the Internet, social networks. Obviously, it gives new opportunities for businesses and for people around. Cheap marketing Vamps seed felts et est. commode aliquot. Present quiz urn ante. In seed dud dodo, advising moll's ague. In biennium nib UT pipes lacing UT lusts lacks valuate. Queues get meets unique. Mauritius commode mass e elite saddle s UT clique's just vestibules. Passels simper pipes sit met dollar facilities a frangible tells tincture. Team at magna lore, UT rut elite. Suspensions siestas consequent Eros, t interned fells placemat UT.Anne UT lacks elects, vitae dictum lacks. Present AC NIST Adam, id vestibules lacks. Annual constructed, Leo neck imperiled plenteous, NIST risks Venetians null, quiz tempts meets dollar dismissing seem. Anne vitae clique's torpor. Morbid seem dodo, solicitude seed portion at, lampooner sit met Adam. Plenteous turnips UNC, Verviers veil malamutes in, caulis in magna. Maximize each engagement Customers are individuals. To be a successful marketer, one needs to go beyond broad customer segmentation to determine individual preferences and anticipate individual behaviors.By understanding each customer as an individual, one can develop highly targeted promotions, determine the next best action for each individual and deliver a tailored experience-?one that improves outcomes and increas es return on investment (ROI). Social media sentiments are crucial especially for business to consumer (BBC) enterprises. Collecting and analyzing the content from social media must be a top priority. The volume of social media content is staggering: Every minute, there are some 1. 7 million Faceable posts, a third of a million tweets, plus some 2. 8 million Youth views, according to Delano Digitalis 013 Social Media Trends.In the Philippines, social media is changing the way the Filipinos do things in general. Going by the numbers from Sociological, one of every three Filipinos is on Faceable. Big businesses are cashing in on it and there's no sign that it's going to slow down anytime soon. To make a point, in May 2013, ABS-CAB Integrated News and Current Affairs (INCA) tied up with IBM Philippines to utilize its deep big data analytics expertise and patented tools in analyzing public interactions on social media that helped made better sense of the social media activities in the r ecent mid-term elections.Faceable is Just one of the many channels that offer marketers routes into the psyche of a customer. As the number of customer channels increases, delivering a tailored experience across all channels is a must. Whether a customer engages-?in person, via telephone calls or comments via Twitter or on Youth, the need to anticipate what the customer wants and then make the most of each interaction is crucial. Improving marketing effectiveness An effective marketer seeks to sustain interest, generate qualified lead and goes on to convert an inquiry into a new sale-?while making the most of the marketing investment.In the past, many marketing campaigns fail to generate actual sales. The good news is, today's advanced analytics has the potential to maximize the value of Big Data and transform key marketing functions. Employing big data analytics for behavior analysis, for example, enables marketers to explore a broader range of customer information than previously available, detect patterns in prior behavior and more accurately predict future behaviors. As a result, marketers can determine the next best action, better target promotions and increase the effectiveness of advertising campaigns.The valuable customer information that marketers collect can be used not only to improve marketing but also to enhance product development. By sharing emerging trends and real-time feedback gathered from social media and other sources, marketers can make a valuable contribution to successful product development. Moving from traditional marketing strategies to more data-driven approaches that employ advanced analytics, marketers can optimize their audience, channel, content and yield. They can better target high-value customers, determine the best channels for reaching those customers, tailor the messaging and ultimately liver better results.Big Data is more than a simple matter of size; it is an opportunity to find insights in new and emerging types of dat a and content, to make your business more agile, and to answer questions that were previously considered beyond your reach. Until now, there was no practical way to harvest this opportunity. To sum it up, it is about bringing science to the art of marketing and realizing that things can be done smarter. In Conclusion pipes, lifeline subscript rhombus in, element get urn. Vamps seed fells et est. commode aliquot. Present quiz urn ante.In seed dud dodo, advising moll's ague. Plenteous turnips UNC, Verviers veil malamutes in, caulis in magna. Most business reports are written with the purpose of presenting findings and offering recommendations. When preparing the conclusion, you may wish to review the main points from the introduction (for example, re-stating whatever business problem you were examining) and suggesting what positive results might follow should your recommendations be followed. Argentina, P. A. , & Foreman, J. (2006). The Power of Corporate Communication: Crafting the V oice and Image of Your Business.New York, NY: McGraw-Hill. Hover's Online. (2007) Intel-company Capsule. Retrieved September 6, 2007 from www. Hoovers. Com/ Intel-corporation/–old_13787–/free-co-facets. XHTML. Porter, M. E. & Kramer, M. R. (2002, December). The competitive advantage of corporate philanthropy. Harvard Business Review, 80(12), 56-68. Instructions – PAP Citation Style: The American Psychological Association (PAP) style is one of three standard formats used to cite works that have been used as research for reports and essays.ALL non- original ideas and content within a document MUST be cited or you may be legalizing – in other words, you may be presenting work that appears to be yours, but in fact is not. Your professor has the option to give a grade of zero for either the work, or the course, should a student be found popularizing. The best way to avoid this is to use PAP to cite EVERYTHING. Keep track of every article you read, every book, journal or website you use. Personal interviews with experts are great sources of information and must be cited in the text as well however do not need to be included in the reference page.PAP has the following attributes: Citations are formatted as hanging indents and appear alphabetically by author last name. Citations contain the following information (when available), IN THIS ORDER: 1 . Author last name followed by initials 2. Year of publication (in parentheses) 3. Title information 4. Publication information 5. Date retrieved or accessed (for online Journals and web sites) 6. Page range (for periodicals only) 7. URL (for online Journals and websites) The examples above offer three different types of citations for the reference page. There are dozens more that cover all possible situations.Examples can be found inline if you search for â€Å"PAP examples†, or you can refer to any reputable communications textbook for guidance. Appendix One – Title Chart Title List the source and the date here Put all visual materials into appendices that appear at the end of your report. Each page should contain only ONE visual. Change the title of the appendix here to reflect your work. MAKE SURE you properly label the data, and that you use an explanatory chart title. The source for the visual should always be listed, as well as a date. This is particularly important if you are using data that might be questioned or may be obsolete. Picture Title

Friday, November 8, 2019

How Aids Has Affected Our Society Essays - Pandemics, HIVAIDS

How Aids Has Affected Our Society Essays - Pandemics, HIVAIDS How Aids Has Affected Our Society Science - Health How Aids Has Affected Our Society Today more Americans are infected with STD's than at any other time in history. The most serious of these diseases is AIDS. Since the first cases were identified in the United States in 1981, AIDS has touched the lives of millions of American families. This deadly disease is unlike any other in modern history. Changes in social behavior can be directly linked to AIDS. Its overall effect on society has been dramatic. It is unknown whether AIDS and HIV existed and killed in the U.S. and North America before the early 1970s. However in the early 1980s, "deaths by opportunistic infections, previously observed mainly in tissue-transplant recipients receiving immunosuppressive therapy", were recognized in otherwise healthy homosexual men. In 1983 French oncologist Luc Montagnier and scientists at the Pasteur Institute in Paris isolated what appeared to be a new human retrovirus from the lymph node of a man at risk for having AIDS. At the same time, scientists working in the laboratory of American research, scientist Robert Gallo at the National Cancer Institute, one of the National Institutes of Health in Bethesda, Maryland, and a group headed by American virologist Jay Levy at the University of California at San Francisco isolated a retrovirus from people with AIDS and from individuals having contact with people with AIDS. All three groups of scientists had isolated what is now known as HIV, the virus that causes AIDS. Lorusso 2 In 1995 HIV was estimated to infect almost 20 million people worldwide, and several million of those people had developed AIDS. The disease is obviously an important social issue. AIDS has caused many to rethink their own social behavior. People are forced to use caution when involving themselves in sexual activity. They must use contraception to avoid the dangers of infection. Many people consider HIV infection and AIDS to be completely preventable because the routes of HIV transmission are so well known. To completely prevent transmission, however, dramatic changes in sexual behavior and drug dependence would have to occur throughout the world. Prevention efforts that promote sexual awareness through open discussion and condom distribution in public schools have been opposed due to fear that these efforts encourage sexual promiscuity among young adults. Similarly, needle-exchange programs have been criticized as promoting drug abuse. Governor Christine Todd Whitman vetoed a bill in New Jersey that tried to create a needle-exchange program. She was accused of being "compassionless". She replied that she could not allow drug addicts to continue to break the law. By distributing needles, she felt that she was, in fact, encouraging them to break the law. Prevention programs that identify HIV-infected individuals and notify their sexual partners, as well as programs that promote HIV testing at the time of marriage or pregnancy, have been criticized for invading personal privacy. Efforts aimed at public awareness have been propelled by community-based organizations, such as Project Inform and Act-Up, that provide current information to HIV-infected individuals and to individuals at risk for infection. Public figures and celebrities who are themselves Lorusso 3 HIV-infected or have died from AIDS-including American basketball player Magic Johnson, American actor Rock Hudson, American diver Greg Louganis, American tennis player Arthur Ashe, and British musician Freddie Mercury-have personalized the disease of AIDS and have thereby helped society come to terms with the enormity of the epidemic. In memory of those people who died from AIDS, especially in the early years of the epidemic, a giant quilt project was initiated in which each panel of the quilt was dedicated to the memory of an individual AIDS death. This quilt has traveled on display from community to community to promote AIDS awareness. The U.S. government has also attempted to assist HIV-infected individuals through legislation and additional community-funding measures. In 1990 HIV-infected people were included in the Americans with Disabilities Act, making discrimination against these individuals for jobs, housing, and other social benefits illegal. Additionally, a community-funding program designed to assist in the daily lives of people living with AIDS was established. This congressional act, the Ryan White Comprehensive AIDS Resources Emergency Act, was named in memory of a young man who contracted HIV through blood products and became a public figure for his courage in fighting the disease and community prejudice. The act is still in place, although continued funding for such social programs is under debate by current legislators. The lack of effective vaccines and antiviral drugs has spurred speculation that the funding for AIDS research is insufficient. Although the actual amount of government funding for AIDS research is large, most of these funds are used

Wednesday, November 6, 2019

Definition of Being a Man

Definition of Being a Man There Is no Single Viewpoint Every male in the world tries to define being a man at least once in his life. Some researchers state that the first attempt takes place at the age of three in the majority of cases when a boy learns about certain peculiarities of his body. Of course, men try to understand what it is like to be a man much later. It goes without saying that men have different viewpoints on the matter. However, in the majority of cases they contemplate similar categories.Advertising We will write a custom essay sample on Definition of Being a Man specifically for you for only $16.05 $11/page Learn More Therefore, it is possible to draw a universal definition of being a man when these categories are analyzed. Though, such category as physical features (e.g. strength) should be taken into account, it cannot be the principal one. There are more important categories that make a man ‘man’. These major categories to analyze are as follows: s ocial role, relationships in a family (interaction with females) and ethnic identity. Social Roles In the first place, it can be important to look at the way men identify themselves in the society. Interestingly, there are certain stereotypes concerning men in this respect. For instance, men often try to hold leading positions. They try to fit the image of a tough guy who can reach his aims and who can reach the top. Therefore, men often try to measure their ‘masculinity’ (or other male’s ‘masculinity’) with the help of this category. The higher post a man holds, the more manlike he seems. It is also important to note that many often think that men have no right to be sentimental when reaching their aims. However, these are only stereotypes. Now men are not expected to be sharks in the human society. Though, masculinity is still associated with a high social position, men are not expected to make their way over corpses. Now such feature as responsibi lity is more important. Men are regarded as human beings who are responsible when it comes to making decisions. Being a man presupposes being responsible for various projects and for various people involved. Now this is the most important measurement for males. It is also important to state that masculinity has always been associated with competitiveness. Thus, men have always tried to prove they are ‘tough’. Now this competitiveness is also associated with responsibility. Men do not simply try to win the race; they are supposed to be responsible. Men cannot lose self-control. Thus, masculinity presupposes responsibility, competitiveness and self-control.Advertising Looking for essay on gender studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Relationships with Females Admittedly, there are loads of stereotypes when it comes to relationships between men and women. Historically, males were supposed to dominate fem ales. Several centuries ago males were regarded as superior creatures. They could suppress their women and their children. Being a man could be synonymous to being cruel to a woman. Husbands were regarded as masters of their wives and their kids. Therefore, masculinity was measured by the level of his woman’s obedience. This stereotype is still prevailing in many societies. However, many understand that this stereotype is outdated. Nowadays men do not need to show how strict they are with women. Marriage has transformed into the institution of two equal partners who take care of their children. Of course, it is important to note that these partners have a bit different roles. Thus, masculinity is not synonymous to superiority now. Men do not try to suppress their wives (or partners). Now an ideal husband is supportive and caring. He is also responsible. Notably, responsibility is important in this category as well. Being a man presupposes being responsible. Men should care ab out close people. They still should be strongholds of their families. Masculinity is now traced in the ability to be strong enough to admit that women are equal to men. Remarkably, this ability can be traced in men’s attitude towards feminist movements or even feminist ideas. Now many people understand that only weak and unconfident men try to prove that women should fulfill tasks that they have been carrying out throughout centuries. Such men do not want to let women hold high positions in the society. These men think that the institution of masculinity is in danger if women become in charge of men. On the contrary, really tough guys accept the changes which took place. They welcome women who can successfully hold the high position. Competitiveness is one of the most common features of masculinity. Real men welcome a deserving competitor, even if it is a female competitor. Therefore, responsibility is one of the most important features of masculinity when it comes to relatio nships with females, too. Ethnic Identity Ethnic identity is also one of the most important categories to analyze. Being a man means to be responsible for the entire group of people. This category is a bit similar to the previous one. Men often associate themselves with the entire nation. They feel ties between members of the group.Advertising We will write a custom essay sample on Definition of Being a Man specifically for you for only $16.05 $11/page Learn More It is possible to state that they also feel responsible for the future of the entire nation. Admittedly, this can be compared to one of the basic instincts which make people continue their race. Likewise, men are supposed to be strongholds of their families. Thus, responsibility appears in the category of ethnic identity, too. Universal Definition On balance, it is possible to state that men have different viewpoints on masculinity. Likewise, there are many definitions of being a man. Nonetheless, it is still possible to come up with the universal definition. Thus, being a man means being committed and responsible for those who are dependent. Being a man also presupposes ‘healthy’ competitiveness which leads to development of the society Finally, being a man means being able to accept equality. Of course, it is important to note that this universal definition touches upon the major features of the real man. There are many other qualities that make a man â€Å"man†. Nonetheless, if a male is not characterized by such features as responsibility and ‘healthy’ competitiveness, he cannot be called the real man.

Monday, November 4, 2019

LP7- Prin Management Assignment Example | Topics and Well Written Essays - 250 words

LP7- Prin Management - Assignment Example Erik leadership may be described as an autocratic style; her major concern was making profits and cutting down costs. Her strength is based on the application of power to obtain the desired outcomes. On the other hand, her major weakness is that he failed to value employees as important assets in the company. The sources of his influence/power were obtained by going via the education system (Researchomatic, Para.3). I would like Eric Quinn adopt participative/democratic leadership style. This is because it provides employees with an opportunity to air their grievances. In addition, it makes them feel motivated to achieve organization /goals. This will be possible because, I will establish employees training and with an environment that enhances corporation within the organization. To influence Eric Rasmussen decision of accepting my recommendation, I would communicate to him the benefits of unity and give him relevant examples and statistics of companies that had become successful as a result of adopting democratic/participative leadership style (Fasae, paras.2-7). Some of the elements that could be introduced to encourage employee’s performance and improve their motivation include; providing them with additional training and skills. Additionally, employees should be allowed to participate in decision making. This will help them to fill accountable in implementing decisions that they had made and further increase their productivity (Fasae,

Saturday, November 2, 2019

Comparative Media Analysis Research Paper Example | Topics and Well Written Essays - 250 words

Comparative Media Analysis - Research Paper Example The first article is on the report that was presented by Chymlley Organization. According to the article, they had a perception that the use of pests is not effective given the fact that this is another way that reduces the insects that are in the environment. According to the organization, their view in regard to the pests, they view them with an aesthetic perception and not in a layman’s way. This is the benefits accrued o having diverse types of animals (Mtsiva, 2003). The National Environment Management Authority, (NEMA) of the republic of Singapore however encourages this natural suggestion in controlling pests. According to the organization, they view this as an environmental friendly method owing to the fact that there is no chemical that is discharged on to the ground. The organization considers this method in mind environmental conservation (Khopkar, 2007). The weakness of these two articles is that in the first article, it focuses on the aesthetic benefits of the pests and insects but not mentioning the adverse effects of the pests on productivity. The second article on the other hand focuses on the environmental conservation measures but not mentioning the ecological balance in terms of biodiversity (Bharuch,

Thursday, October 31, 2019

How to build a new world Assignment Example | Topics and Well Written Essays - 250 words

How to build a new world - Assignment Example This is an important development because identifying changing demands of the people has also forced them to recognize the importance of conservation and preservation of environment and promote them through sustainable business practices. This now raises vital question of why Naomi Klein exhorts the labor union to promote green labor revolution. I think that the major objectives of labor union is to ensure that workers are not cheated of their rights and through collective action ensures that employers do not exploit their workers. Thus, labor unions cannot set the objectives of the business but only promote fair work practices for the workers. Today, there is scarcity of work and not the scarcity of labor. So it would be foolish if the workers start putting conditions for work! Thus, union should encourage its members to adopt sustainable practices within and outside work that not only promotes environment conservation but also diminishes the boundary of race, culture and nationality. Indeed, the need of the hour is to build a new world using sustainable practices that would help preserve the nature for coming generations and help evolve a raceless and classless